Adwords – Why is it important for your business?
All business owners should understand how important online advertising can be. Today, an effective Google Adwords campaign can be one of the most cost efficient ways to advertise online. Ads can be displayed either on their search results pages or via their Ad display network which consists of over a million websites. Most importantly it can get you visible at the top of the search results instantly.
Google Adwords is a pay per click platform which means that you only pay when someone clicks on your adverts. It connects the keywords that people use in Google searches to display relevant adverts about products and services that may interest the searchers.
Adverts can be displayed either inline with organic search results, via a huge advertising network or within youtube videos via the TrueView platform. You can pick where your ads are displayed when you configure your campaign.
Adwords gives advertisers the opportunity to advertise their businesses at the exact time and place that someone maybe looking for them and more importantly without having to battle against the heavily SEO invested competitors who naturally appear for your keywords.
Adwords are ideal for people who:
- Have just started online and want to be visible immediately
- Want a flexible and scalable channel to advertise through
Adwords campaigns are very flexible, you can target people based on location, language, time of day or even which browser they use. Couple this with the ability to set various budget configurations and you can complete highly scalable and manageable campaigns. Want to spend £10 per day between the hours of 9am-5pm? Sure! it can be done. Tie this all into your google analytics package with conversion goals and you can tell which ads and which keywords are most profitable for you.
Within the Adwords suite of tools are some additional tools which are incredibly useful like the keyword planner which allows you to find search volumes for specific search terms and potentially how competitive certain terms are.
Want to take a break? No problem, Adwords has easy controls for pausing, starting and stopping campaigns. So you can pause it during your holidays and start again when you are back.
Google impression ad share allows you to keep track of how many impression your ad received versus how many impression your competitors received. This a great way of getting your name out there and building brand awareness as users will be exposed to your ads and get accustom with your brand. With the right targeting options, you could put yourselves in front of the people who matter most.
As you can see, Google Adwords is a lucrative tool that would be useful to take into consideration in your marketing strategy. If you want to know more about Adwords please feel free to get in touch with us.