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Q&A with our Digital Services Director Damian Way

We continue our recent Q&A series with our Digital Services Director Damian Way.

What is your nickname?
Dame or Damo

What would you most like to produce?
At the moment most probably some Virtual Reality experiences, this year should be big for new hardware being released so it’s quite an exciting time in this area

What is your favourite film?
I love films so narrowing it down to one is really hard, I loved the Matrix when it was released as well as all the Lord of the Rings films, having kids I watch a lot of family movies; two I enjoyed more recently are the Book Of Life and Ant‐Man

What is your favourite holiday destination?
I don’t get away enough but most likely Spain

What is your favourite TV programme?
Sons of Anarchy ‐ I grew a beard and almost became a biker after watching this

What is your favourite saying?
The definition of insanity is doing the same thing over and over and expecting different results

What is your favourite album?
I was into hip hop growing up so either something from Eminem or Snoop Dogg’s Doggystyle. More recently The Prodigy ‐ Invaders Must Die and SBTRKT ‐ SBTRKT

What would your top 3 dinner party guests be?
Arnold Schwarzenegger, Bruce Lee and Angelina Jolie. But what would you cook?

What piece of kit would you like to see invented?
Proper hoverboards, not ones with wheels, they don’t hover!

What is the worst kind of media?
There isn’t one, as long as what you do has a plan, is well executed and tracked how can it be bad?

What is your dream job?
Premiership football team manager, just not at Arsenal

What are the Top 3 challenges your clients are currently facing?
‐ Standing out in crowded markets
‐ Really understanding what they are trying to do or why their clients use them
‐ Onboarding

What does Cross Media production mean to you?
Having one team handle all production of a marketing campaign, using the same methods for management and performance tracking. An easier life for Marketing Managers

How do you think Datum differentiates itself from its competitors?
By having the expertise to do true Cross‐Media within one team and we make a lovely cuppa

How would you like to be remembered?
For leaving some form of legacy, I would love to build something that lives on beyond me and touches a lot of peoples lives

Life is…
Short, do something!