Helping RBC cross the pond
When we’re not brightening up their office interiors, we’re creating print marketing for the world’s twelfth-largest bank and adapting it for five countries across Europe.
Royal Bank of Canada is the largest bank in Canada, and the twelfth-largest bank in the world by market cap. As part of a drive to increase profitability in Europe, they asked us to produce brochures in each major European language.
RBC has extensive brand guidelines. Our task in the design and creation of the communications we produce is to remain on brand but also push the creative limits within it.
Using the very latest in translation software, French, German, Spanish and Italian versions were produced and reflowed to fit the brochure in double-quick time.
RBC commissioned us to install wall graphics throughout their London offices, highlighting their longstanding charitable and environmental work.
Installing graphics on to walls up to 7 metres long inside a busy London office was somewhat of a logistical challenge, but we met it with our usual high standards to leave behind a very happy client.