Q&A with our Managing Partner Scott Pearce

Our Q&A series continues and next on the hit list is our Managing Partner Scott Pearce.

What would you most like to produce?
The IKEA catalogue…. just the yearly print run of 208 million copies

What is your favourite film?
Forrest Gump

What is your favourite holiday destination?
Las Vegas or Dubai, but more importantly anywhere if it was with my family

What is your favourite TV programme?
I enjoyed 24, Dallas and Dragons Den, but if I had to say one it would be Fawlty Towers

What is your favourite saying?
Have no fear of perfection, you will never reach it

What is your favourite album?
Michael Jackson’s Thriller or Abbey Road by The Beatles (depends what mood I’m in)

What would your top 3 dinner party guests be?
Steve Jobs, Howard Hughes and Muhammad Ali to lighten the mood

What piece of kit would you like to see invented?
Printing presses with a larger colour gamut closer to RGB

What is the worst kind of media?
Unsustainable print prices, this doesn’t help us or the client and of course Spam

What is your dream job?
International food and wine critic

What are the Top 3 challenges your clients are currently facing?
– Securing enough budget to do a campaign justice
– Identifying the right channel(s) for their needs
– Understanding new technologies and if to use them

What does Cross Media production mean to you?
Cross-promotion, using the channel(s) that are suitable purely for the clients needs with the ability to leave the correct time between your first, second and third message to the end client. Also with the ability to promote at specific times in the recipients day ie Direct Mail, for a piece that is likely to stay on the kitchen worktop for a few days, Social Media (Facebook) when the user is feeling more relaxed and E-Shots when they are in work mode!

How do you think Datum differentiates itself from its competitors?
Simply that we’re here to help, we adapt to the clients needs and we work with you. Every client and their challenges are different – nothing is more frustrating than a supplier telling you how to work

How would you like to be remembered?
I’m not worried about being remembered

Life is…
…a story, make yours the best seller