The importance of video in a cross-media campaign

Why use video as a medium?
Video on websites in-particular, exhibitions and integration into print media are growing in importance. 51.9% of marketing professionals worldwide name video as the type of content with the best ROI midway through 2015. Mobile video plays exceeded 44%, that’s up 74% from 2014 and up a whopping 844% since 2012. Between April 2015 and November 2015, the amount of average daily video views on Facebook doubled from 4 billion video views per day to 8 billion.

Sources: Adobe Digital MarketingOoyala Global Video Index Q2 2015Tech Crunch

See below four great reasons how you can use video…

1. Video Brochures
Putting video into personalised printed hardback books is a great way of making a targeted message really hit home and getting you noticed. All of our brochures are totally bespoke to our clients specifications. It’s the complete package, tactile & digital!

Video brochures

2. Engaging videos on your trade show stand
A well planned and executed video can set your exhibition stand apart from your competitors. Typically planned around a one minute cycle, video presentations can showcase your brand and products and generally rely on text and graphics to convey your message.

Video on a expo stand

3. Augmented Reality and Virtual Reality
Another great use for video is the implementation into a AR or VR project. We work with our clients to fully project manage, build and implement their AR or VR projects. A fantastic and affordable solution for this is Google Cardboard (shown below), which we can fully brand, print and assemble. All the client requires is a smart phone running on the Android or iOS platform. If you are new to VR, why not drop us a line and arrange a demonstration and to see the possibilities for yourself?

Google Cardboard

4. Video within a SEO strategy

Video can make a significant contribution to your overall SEO strategy. Original video content is not only a critical factor in improving search engine ranking but it also provides an engaging and concise way to promote your company.


So how do I get my video produced?
There’s a saying that two heads are better than one and a creative collaboration is a great way to prove this. During the past year we have worked and collaborated with the team at Indigo Rebel. Take a look at our video showreel to see some recent projects.


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