Featuring unique formats, folds, and finishes to make brochures stand out
When it comes to first impressions, brochures are an incredibly powerful asset. Done well, they act as compact brand ambassadors: informative, tactile, and bursting with personality. In a sea of generic marketing collateral, your brochure has the potential to be the piece that stops someone in their tracks.
At Datum, we believe the best brochure designs blend creativity with strategic intent. Here are ten ideas that combine clever formats, innovative folds, and premium finishes to take your brochures from ordinary to unforgettable.
The Gatefold Reveal
A gatefold brochure opens like a set of double doors, making it ideal for dramatic reveals. It’s perfect for product launches, gallery showcases, or campaigns that deserve a bit of theatre. We often use this for clients who want their brochure to echo the elegance of a high-end brand experience.
The Concertina Storyboard
Also known as an accordion fold, this design allows you to guide your reader through a story one panel at a time. It’s particularly effective for journey-based narratives such as timelines, processes, or product evolutions. The tactile flow encourages readers to engage with each section sequentially.
Square Format with Edge-to-Edge Design
Breaking from the traditional A4 format, square brochures instantly stand out. Pair this with full-bleed, edge-to-edge imagery and you get a contemporary, visually-rich asset that feels less like a brochure and more like a coffee table book.
Die-Cut Windows
Die-cutting introduces an element of curiosity. A shaped window in the cover allows a glimpse of what’s inside, creating a layered storytelling effect. Whether it’s a cut-out logo or a peek at a vibrant interior image, die-cuts add intrigue and professionalism.
Textured and Uncoated Stocks
The paper you choose speaks volumes. Using uncoated or textured stocks adds a tactile quality that reflects craftsmanship. For sustainability-conscious clients, we recommend FSC-certified uncoated paper with a subtle grain, which feels organic yet premium.
Foil Blocking and Embossing
For an added layer of luxury, nothing beats the shimmer of foil or the subtle elevation of embossing. Metallic foil (gold, silver, or even copper) catches the light and adds prestige, while embossing adds dimensional interest to logos and key messaging.
French Fold (Poster Inside)
This clever design appears compact, but opens to reveal a large inner poster. Ideal for campaigns, maps, infographics, or educational materials, the French fold creates surprise and versatility. It’s especially popular with our education sector clients who need to communicate complex information in a compact format.
Minimal Covers, Bold Interiors
Create contrast by keeping the cover minimal and unleashing bold design inside. A clean cover builds intrigue, while vibrant inner spreads engage readers. This dual-tone approach suits modern brands looking to balance professionalism with personality.
Interactive Print Features
Incorporating QR codes, augmented reality, or even scent varnishes brings a digital or sensory twist to your brochure. It transforms the reader experience and bridges the gap between physical and digital, which is ideal for tech-forward brands or event-based promotions.
Saddle-Stitched Booklets with Storytelling Flow
Sometimes, traditional formats shine when executed brilliantly. A saddle-stitched booklet, when structured with intentional flow and editorial storytelling, becomes a narrative journey rather than just a catalogue. Think brand magazine rather than sales flyer.
The Datum Difference
At Datum, our print services go beyond ink and paper. We manage every aspect – from concept and copywriting through to print production and delivery. Our creative team designs brochures that align with your brand, while our print team ensures flawless execution using trusted suppliers and ISO-accredited processes.
We work across a range of sectors, including education, retail, finance, and hospitality, always tailoring the format and finish to meet both creative and commercial goals. For schools, we create brochures that reflect institutional pride and clarity. For commercial clients, we focus on market impact and brand alignment.
Ready to Reimagine Your Brochures?
If your current brochure feels flat, or if you’re preparing for an event, launch or admissions cycle, we’d love to help you create something extraordinary.
