Blog

Hands-on inspiration

UK Printing – The Facts & Figures

16.05.17

Here at Datum we pride ourselves on keeping up to speed with all the latest industry news and advances. With so much focus and attention placed on it, you could be forgiven for thinking that everything these days is about online and digital.

Datum – a helping hand from concept through to delivery

22.03.17

With consumers and businesses bombarded with marketing messages like never before, it’s more crucial than ever to underpin your marketing campaigns with exemplary artwork and design.

The Datum Marketing Portal – Open the door to complete control

25.01.17

Locally-created marketing. Three words that can strike terror into the soul of brand managers and guardians around the world. You’ve invested heavily, both in terms of budget and resource, to come up with a great range of customer-facing collateral.

Datum Signposts – Pinterest

09.01.17

Anyone whose role requires a healthy dose of creativity, be it agency or client-side, will recognise the feeling of frustration at just being stumped for ideas. It happens to us all – whether we can’t see the wood for the designer trees or we’re just tangled up in the creative weeds

Carbon Capture Programme – December ’16

19.12.16

Hello and welcome to the final Carbon Capture newsletter of 2016. 2016 – A good year for trees The temperature has really started to drop now, so keep your fingers crossed for some snow and make sure you take advantage of some of the local woodland walks at one of the most beautiful times of […]

Datum Signposts – Infographics

09.12.16

Infographics have been around for longer than many people think. In 1626, Christoph Scheiner published the “Rosa Ursina sive Sol”, a summary of his findings of the rotation of the Sun.

Personalised Christmas Cards for your Business

16.11.16

The festive season is nearly upon us, what better time to thank your clients for their custom, and remind them that you’re still available in the year to come. We can design, print or publish a festive card to compliment your business, we can include your logo, personalise each card and even print your envelopes […]

Keeping our clients tickled pink

15.11.16

It’s fair to say that, of all the alcoholic beverages available, Port has had a reputation for being traditional rather than trendy.

Carbon Capture Programme – October ’16

20.10.16

Hello and welcome to the October issue of our Carbon Capture newsletter.

Events & Exhibitions in the Marketing Mix

30.09.16

In recent years Events & Exhibitions have been securing a greater amount of corporate budgets because “face-to-face” has become more important to marketing departments’ delivery strategies.

Time to stretch your imagination…

20.09.16

We’ve been producing digital print for over 15 years and our newest press is the latest, most up to date in digital print technology.

Carbon Capture Programme – September ’16

16.09.16

Hello and welcome to the September issue of our Carbon Capture newsletter.

Datum make the shortlist for ‘Marketing Campaign of the Year’ at PrintWeek Awards

15.09.16

Here at Datum, we feel there is no better way of displaying to clients our multi-channel skill set of print and digital marketing, than with our own ongoing marketing campaign.

Carbon Capture Programme – August ’16

22.08.16

Hello and welcome to the August issue of our Carbon Capture newsletter.

New event branding solutions from Datum

19.08.16

We’re excited about two new new products that we have introduced here at Datum Those that know Datum will already be aware that we are continually seeking feedback from our clients and researching the market for new technologies and ways of working that can improve quality and efficiency.

Datum Signposts – Colour

10.08.16

Welcome back to Datum Signposts. This is the latest entry in an ongoing series of categorised links to carefully selected third party apps and online resources. We have taken time to go through the resources available, pick out those we believe are the best, and compile them by category.

Carbon Capture Programme – July ’16

13.07.16

Hello and welcome to the July issue of our Carbon Capture newsletter.

Datum Signposts – Typography

06.07.16

Here at Datum everything we do is for our clients success. We want our clients to think of us as a pair of helping hands, working to ensure they get everything and more than they expect and need from a cross-media production partner.

Darren’s MD-D Fight

27.06.16

Datum have decided to support a fundraising campaign for local Cheshunt, Herts firefighter Darren who has recently been diagnosed with Motor Neurone Disease. We will be donating all print and digital marketing services for their campaign and supporting them where we can with their fundraising efforts.

Carbon Capture Programme – June ’16

16.06.16

Hello and welcome to our June blog showing the latest news from the Carbon Capture programme we are so proud to be part of.

Looking after your Events and Exhibition needs

14.06.16

Exhibitions & Events can be stressful & time consuming so why not let Datum take care of it for you.

Bollinger – Event stands project managed and installed

12.06.16

How we combine multiple services to deliver a project on time.

Datum to exhibit at a series of Summer Expos

06.06.16

Datum will be exhibiting at a series of Expos over the Summer, the first three confirmed venues are Mums Enterprise (Broxbourne & Rickmansworth) and Herts Business Expo (St Albans).

Drupa 2016 – Taking Print to the next dimension

06.06.16

Most of you will be familiar with the Drupa show. By far the largest printing equipment exhibition in the world, it has been hosted roughly every four years in Dusseldorf, Germany, since its inception in 1951. Its name reflects its German origins, being made up of the local words for print (druck) and paper (papier).

Apple News – A handy way to keep up with all the latest from Datum

01.06.16

Here at Datum we have been using Apple News to keep our clients up to speed with what is going on with us. Never ones to rest on our laurels, we have re-designed and re-launched our Apple News feed and we think you’ll like it.

Datum scores a hat-trick of nominations for The Print, Design and Marketing Awards 2016

16.05.16

Here at Datum, we put a lot of focus into ensuring we share examples of best industry practices with both our clients and the wider cross-media production community. We are proud of our achievements and decided to share our approach by entering The Print, Design and Marketing Awards 2016.

Helping clients get the best returns from social media

16.05.16

In a relatively short period of time social media, in its many guises, has revolutionised the world we live in. It has forever changed how we keep in touch with friends, how we look for new employment opportunities and how we consume and share news and opinions.

Q&A with our Sales Director Patrick Heyfron

16.05.16

The latest in our Q&A series is with our Sales Director Patrick Heyfron.

Carbon Capture Programme – May ’16

13.05.16

Hello and welcome to our May blog showing the latest news from the Carbon Capture programme we are so proud to be part of.

Q&A with our Finishing Manager Damon Alford

05.05.16

The latest in our Q&A series is with our Finishing Manager Damon Alford.

Get your free Euro’s sweepstake kit

05.05.16

The Euro Championships are fast approaching and people are hugely excited for the biggest football event this summer.

Q&A with our Creative Director Marcus Wilson

28.04.16

The latest in our Q&A series is with our Creative Director Marcus Wilson.

Helping small businesses get the most from their marketing budget

27.04.16

As a nation of entrepreneurs it is no surprise that small businesses are absolutely vital to the health of the UK economy. But owning and operating a small business is hard work and often an extreme challenge.

Carbon Capture Programme – April ’16

27.04.16

Hello and welcome to our April blog showing the latest news from the Carbon Capture programme we are so proud to be part of.

The Handy Guide to Cross-Media Production v3

21.04.16

The 3rd edition of ‘The Handy Guide to Cross-Media Production’ is now available for download.

Digitally printed personalised envelopes

08.04.16

At Datum we can now personalise your envelopes making them stand out more than ever before!

Coming soon….. Datum at Drupa Trade Fair 2016

07.04.16

We are delighted to confirm that Datum will be attending the Drupa trade fair in Dusseldorf, Germany later this year. The show is held every three years (previously every four) and is the largest printing equipment exhibition in the world.

Why we’re proud to Carbon Capture

30.03.16

At Datum, we are proud of our ongoing commitment to respecting the environment and conducting our business in a way that is at once ethical, sustainable and responsible.

Q&A with our Production Manager Rob Douglas

30.03.16

The latest in our Q&A series is with our Production Manager Rob Douglas

A helping hand for Global businesses

24.03.16

It goes without saying that Global Market Place is firmly established and growing each and every year. Through a multitude of enablers, including improved technology, enhanced communications and trade agreements, more and more businesses are looking beyond their domestic markets and competing in international markets around the world. Not just neighbouring countries, but markets that […]

Best Visual Identity shortlist at the Transform Awards 2016

23.03.16

We are pleased to announce that our agency Gilmar Wendt & Co were shortlisted for ‘Best Visual Identity’ at last night’s Transform Awards Europe in London last night for their re-positioning and re-branding work at Datum!

Q&A with our Managing Partner Scott Pearce

17.03.16

Our Q&A series continues and next on the hit list is our Managing Partner Scott Pearce.

Insight: A facelift that goes more than just skin deep

14.03.16

We were delighted to be recently featured in Print Week for our recent rebrand and positioning work with agency GW+Co. Below we’ve republished the article by Hannah Jordan at Print Week.

Q&A with our Account Manger Nicky Cerrato

11.03.16

The latest in our recent Q&A series is with our Account Manager Nicky Cerrato

Why your campaigns should be upwardly mobile

08.03.16

The increasing importance of Mobile as a channel for reaching consumers has long been heralded.

Q&A with our Prepress Studio Manger Mark Nash

04.03.16

The latest in our recent Q&A series is with our Studio Manager Mark Nash.

We have an App for that

03.03.16

We’ve created a new Datum mobile app which is ideal for graphic designers and marketeers alike, putting the breadth of our cross-media experience at their fingertips.

Q&A with our Prepress Account Manger Joe McEvoy

24.02.16

We continue our recent Q&A series with our Prepress Account Manager Joe McEvoy.

The importance of video in a cross-media campaign

20.02.16

Why use video as a medium? Video on websites in-particular, exhibitions and integration into print media are growing in importance.

Adding some sparkle to the Godshaw Jewellers website

18.02.16

Our client Godshaw Jewellers are an independent, family run Jewellers based locally in Hertfordshire. Established in 1947 by Freddy Godshaw, and now in the hands of his son Steve Godshaw.

Q&A with our Digital Services Director Damian Way

10.02.16

We continue our recent Q&A series with our Digital Services Director Damian Way.

Making marketing budgets work harder in uncertain times

10.02.16

There was good news and bad news in the recent IPA Bellwether Marketing budgets report. The good news was that marketing budgets were increasing for the 10th consecutive quarter.

Microdec – Exhibition stand from design to installation

05.02.16

How, combining many of our services into one project, can create something spectacular in the shortest of deadlines…

A handy guide to cross-media production vol. 2

The Handy Guide to Cross-Media Production v2

03.02.16

Following on from our popular blog post in October ’15 ‘The Handy Guide to Cross-Media Production’, we asked clients what helpful information we can include to the next edition.

Why being Green is more than just a wizard idea

26.01.16

There has been extensive coverage in the press about how the paper production and printing industries have worked tirelessly to ensure that they minimise or, better still, neutralise their environmental impacts.

Q&A with our Managing Partner Mark Gamble

26.01.16

Over the coming months, Datum would like to take you on a journey with each member of staff on what makes them tick and some of their thoughts on the industry. We start our Q&A series with our Managing Partner Mark Gamble.

Wise up to the power of your Brand

09.12.15

When it comes to branding, it’s safe to say that Gaspar, Melchior and Balthasar pretty much got it spot on. They could have used their initials but would have ended up sounding like a Trade Union.

Safeguarding your brand in a cross-media world

02.12.15

The concept of “brand” dates back for millennia. It was often not much more than a maker’s mark that was burnt onto livestock or produce.

Personalised printed or HTML Christmas cards

19.11.15

Now is the time of year to order your personalised or company branded Christmas cards… or to prepare that e-card! Below is a list of our 2015 prices. If there is a quantity you need and it’s not shown just lets us know, we’re always at hand! Printed Christmas cards Christmas Cards (A5) supplied […]

The importance of Print in a Digital age

29.10.15

There can be no mistaking the huge impact that the advent of the Digital age has had on brands, advertisers, marketers and the customers they wish to communicate with.

Bond…. James Bond!

23.10.15

Champagne Bollinger has featured in almost every James Bond movie since Live and Let Die back in 1973. We were proud to be asked again by Bollinger to produce the print marketing for the latest 007 film Spectre.

The Handy Guide to Cross-Media Production

01.10.15

Our goal at Datum has always been simple, to deliver complete client satisfaction on every project. Over the years, the variety and scope of these projects has expanded from print into digital and beyond into full-blown campaigns.

Gran Viaggio – premium packaging

10.09.15

How our flexible, innovative approach delivered great results at a fraction of the expected cost

Digital Vs. Litho Printing

20.08.15

Here at Datum, we understand how print works. We really should do, it is one our core specialisms and we have been at the forefront of innovation in the field for over three decades.

Stand out from the crowd at shows and exhibitions

30.07.15

For many businesses, trade shows and exhibitions form a critical aspect of their Marketing plans.

How Analytics Help You Understand Your Audience?

09.07.15

Google analytics is one of the best and most useful tools released by the search engine specialist.It is is a comprehensive tool for tracking users on both websites and mobile applications. Set up correctly and it can form the foundation for tracking the performance of all your digital marketing campaigns…

Adwords – Why is it important for your business?

18.06.15

All business owners should understand how important online advertising can be. Today, an effective Google Adwords campaign can be one of the most cost efficient ways to advertise online. Ads can be displayed either on their search results pages or via their Ad display network which consists of over a million websites. Most importantly it […]

Five ways to get the most from Large Format Printing

28.05.15

All business owners should understand how important online advertising can be. Today, Google Adwords is one of the most cost effective ways to advertise online.