The Datum Marketing Blog
Tips, how-to-guides, digital marketing hacks and insights to help your business grow.
10 Years On: What a Long-Term Print Partner Does for a Private School
Tue 11th Aug 2026
Ten years is a long time in any working relationship. In school marketing, it is even more significant. Admissions cycles change, prospectuses get refreshed, and marketing teams often turn over more than once in a decade. Throughout all of that,…
What Happens to Your Website When Customers Ask ChatGPT Instead of Google?
Tue 21st Jul 2026
Something has quietly changed in the way your customers look for you. Instead of typing a few words into Google and scrolling through a page of blue links, more and more people are simply asking a question to ChatGPT, Google’s…
ChatGPT Ads Why the New Advertising Platform Matters for UK Brands
Tue 30th Jun 2026
ChatGPT has dominated headlines since its launch, reshaping how millions of people research, learn, and solve problems online. Now, OpenAI has introduced a new dimension to the platform: ChatGPT Ads, a sponsored placement system that sits directly alongside user conversations….
Behind the Scenes: Datum’s Role in ‘Midas Man’ Marketing
Tue 16th Jun 2026
The film Midas Man tells the fascinating story of Brian Epstein, the visionary manager behind The Beatles’ extraordinary rise to fame. Produced by Studio Pow, this biopic required a cohesive marketing campaign that honoured the legacy of one of music’s most iconic…
Showcasing Panasonic Innovation Through Precision 3D Models
Mon 8th Jun 2026
In today’s competitive B2B landscape, standing out requires more than just words. It demands immersive, tangible experiences that bring products and innovations to life. Panasonic recently partnered with Datum to achieve exactly that, using precision 3D models to showcase their…
What’s New in WordPress 7.0? Everything You Need to Know
Tue 26th May 2026
WordPress 7.0, officially named “Armstrong” after jazz legend Louis Armstrong, landed on 20 May 2026. It is the first major release of the year and arguably the most significant update in years. Whether you run a small business website or…