The Datum Marketing Blog

Tips, how-to-guides, digital marketing hacks and insights to help your business grow.

    Studio overflow: when your in-house team is at capacity.

    Marketing budget planning is easier when print, design and digital sit in one plan rather than three. This guide gives you a simple way to build your 2027 budget: what to include, when to book it and how to keep…

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    Christmas Printing Hertfordshire: 2026 Order-By Dates

    Christmas printing in Hertfordshire gets busy from mid-November, and the businesses that brief early get the stock, finish and delivery date they want. This guide sets out what to order, how long each item takes and the last date to…

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    The Designer’s Toolkit: 200+ Resources We Actually Use

    Every designer has a bookmarks bar full of graphic design resources, and most of those links never get opened twice. This is ours, tidied up: more than 200 sites our studio team actually uses for inspiration, fonts, images, mockups, colour,…

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    The School Open Day Checklist: What Families Notice First

    A school open day checklist helps you see your school the way a visiting family does, from the first search to the drive home. Families often decide how they feel about a school within minutes of arriving, and many have…

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    How to Make Your Website Readable by AI Search

    Making your website readable by AI search starts with the same foundations as good SEO, applied with more care. Google’s AI Overviews, ChatGPT search, Copilot and Perplexity all read web pages, pick out the clearest answers and summarise them for…

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    Marketing team capacity: the third option between hiring and outsourcing

    Marketing team capacity is the problem nobody puts in the plan. The plan says three campaigns a quarter, a brand refresh in the spring and a steady flow of social, sales and event material in between. Then the requests arrive,…

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