In the competitive landscape of independent education, a school’s brand, communication, and professionalism are integral to maintaining strong relationships with parents, attracting prospective families, and standing out from the crowd. At Datum, we understand that independent schools need more than…
School magazines are often seen as an optional extra, a nice-to-have project that surfaces once a year—if time and resources allow. However, their impact goes far beyond the printed page. The importance of school magazines lies not just in what…
When it comes to promoting schools, marketing is often viewed as a luxury rather than a necessity. Budgets are tight, resources are stretched, and external support is frequently perceived as out of reach. However, effective marketing is crucial to building…
In today’s competitive education sector, schools must go beyond academic excellence to stand out. A strong visual identity, professional prospectuses, and compelling open day materials play a key role in attracting prospective students and parents. At Datum, we specialise in…
Introduction In the ever-evolving education sector, effective communication is vital. Schools, colleges, and universities must engage students, parents, and stakeholders in ways that are both creative and practical. At Datum, we specialise in providing tailored print and digital solutions to…
As the academic year draws to a close, schools often reflect on the incredible moments that shaped the past year. From school trips and sports days to classroom achievements and creative projects, every milestone deserves to be celebrated and remembered….
The independent education sector in the UK is facing a significant potential challenge: the introduction of a 20% VAT on private schools. If and when implemented, this tax will have far-reaching consequences for independent schools, affecting tuition fees and, subsequently,…
In the competitive landscape of education, standing out as a school of choice is more important than ever. A well-designed school prospectus is a powerful tool that can set your institution apart, providing parents and prospective students with an in-depth…
In today’s educational landscape, fostering strong connections between schools, students, and their parents is more important than ever. A positive first impression can set the stage for a lasting relationship, enhancing student engagement and parental involvement. Datum is here to…
Are school magazines still relevant in a world where the latest school updates and news are available on the school website, social media channels or regular newsletters emailed directly to parents’ inboxes? In a word, yes. These publications, brimming with…
In a crowded educational landscape, standing out is not just a goal – it’s a necessity. The key to differentiation lies in innovative branding strategies that not only attract attention but also make a lasting impression. How can your school…
In the digital age, where marketing platforms and channels are constantly evolving, schools face the challenge of balancing creativity with compliance. Ethical marketing is not just a legal obligation, it’s a commitment to truthful, respectful and responsible communication. In this…
