ChatGPT has dominated headlines since its launch, reshaping how millions of people research, learn, and solve problems online. Now, OpenAI has introduced a new dimension to the platform: ChatGPT Ads, a sponsored placement system that sits directly alongside user conversations….
In today’s competitive marketplace, standing out is essential. Whether you’re exhibiting at an expo or launching a new product, your brand’s visual presence can make all the difference. At Datum, we understand the importance of impactful displays that not only…
Introduction Efficient stock control and online ordering are essential for modern inventory management, but knowing where to start isn’t always straightforward. That’s where Datum comes in. We work alongside businesses in the creative, print, and events sectors to help you…
Introduction Planning an event can be a daunting task for any organisation. From creative brainstorming to logistics, production, and final execution, the process often involves juggling multiple vendors and managing countless details. Datum Creative Media simplifies this complexity by offering…
Introduction Email marketing remains one of the most effective digital marketing channels for businesses aiming to achieve measurable results. Datum’s email marketing services combine personalised strategies, automation, and targeted campaigns to drive engagement and conversions. Whether you’re looking to nurture…
Introduction A strong brand is one of the most valuable assets your business can have. It shapes how customers perceive you, influences their purchasing decisions, and fosters loyalty. Building a strong brand requires a strategic approach that blends creative, print,…
Introduction In today’s digital-first world, businesses are constantly seeking effective ways to connect with their audiences. While digital platforms dominate marketing strategies, print continues to hold a unique and enduring value. From establishing trust to delivering tangible, engaging experiences, print…
Introduction Artificial Intelligence (AI) is revolutionising industries, and marketing is no exception. Whether it’s streamlining digital campaigns or enhancing creative output, AI is reshaping how businesses connect with their audiences. Integrating AI into creative and digital marketing strategies isn’t just…
Introduction Digital marketing in 2026 is less about chasing trends and more about building clarity, trust and consistency. Audiences are more selective, attention spans are shorter, and organisations are expected to communicate clearly across every channel they use. For UK…
Marketing is changing fast. Artificial intelligence is now part of everyday business conversations, from content creation and search optimisation to advertising and analytics. For many Hertfordshire businesses, the question is no longer whether AI will impact marketing, but how to…
Email marketing remains one of the most effective digital channels available to brands. But in an increasingly crowded inbox, performance comes down to two things: the data behind your decisions, and the quality of your creative. At Datum, we combine…
Introduction Businesses invest heavily in creative, digital, print, and social media every year. Yet many campaigns fall short of expectations, even when the individual elements look strong. The issue is rarely the design or the budget. It is the lack…
