2025 has been a turning point in digital marketing. AI integration, evolving search behaviour, and new ad formats have reshaped how organisations connect with audiences online. From education providers to commercial brands, staying visible now means embracing smarter, leaner strategies….
Print is often the moment a brand becomes tangible. When someone picks up a brochure, postcard, invitation, or packaging piece, the finish is usually the first thing they notice. In 2026, luxury print finishes are no longer reserved for high-end…
Introduction Cross-media branding has shifted from a “nice-to-have” to the foundation of every successful marketing campaign in 2026. As customers switch constantly between print, digital, social, video, events, outdoor and retail environments, the strongest brands are those that maintain consistent…
In today’s fast-moving landscape, local businesses must do more than keep up—they must stand out. As we approach 2026, the convergence of print and digital marketing offers powerful opportunities for growth. At Datum, we blend traditional print with advanced digital…
As digital fatigue rises and the next generation of consumers demands deeper, more meaningful interactions, marketers are revisiting one of the oldest tools in the toolkit: print. While Gen Z may be the most digitally fluent generation in history, the…
Introduction Artificial Intelligence has been transforming the creative industry for several years, but 2026 marks a turning point. For the first time, AI is not simply a tool for inspiration or quick mock-ups. It is now embedded throughout the print…
Many businesses want to grow but feel held back by a restricted marketing budget. It is common to want PPC, SEO and social activity working together, yet feel that the cost of running everything at once is out of reach….
When commercial businesses and education sector clients in Hertfordshire seek a trusted partner for design, print, digital and event services, they don’t just want a supplier – they need a team that understands the value of long‑term collaboration. At Datum,…
Ever watched an advert that gave you goosebumps or stuck in your head for years? Some advertising campaigns don’t just sell a product – they tell a story and earn a place in pop culture. In this blog, we explore…
In a digital world increasingly influenced by artificial intelligence, one truth remains unchanged: trust still drives visibility. As Google’s algorithms become more sophisticated and search journeys grow more conversational, backlinks have quietly re-emerged as one of the most powerful indicators…
When Google rolled out AI Overviews, many businesses feared the worst – that searchers would stop clicking through to websites altogether. But here’s the truth: while AI-generated summaries are changing how people browse, smart on-page optimisation still makes a measurable…
In October 2025, OpenAI launched its new browser, ChatGPT Atlas, signalling what many believe could be a shift away from the way we surf the web today. For businesses and educational institutions alike, this raises an important question: should we view…
