Marketing is changing fast. Artificial intelligence is now part of everyday business conversations, from content creation and search optimisation to advertising and analytics. For many Hertfordshire businesses, the question is no longer whether AI will impact marketing, but how to…
Email marketing remains one of the most effective digital channels available to brands. But in an increasingly crowded inbox, performance comes down to two things: the data behind your decisions, and the quality of your creative. At Datum, we combine…
Introduction Businesses invest heavily in creative, digital, print, and social media every year. Yet many campaigns fall short of expectations, even when the individual elements look strong. The issue is rarely the design or the budget. It is the lack…
2025 has been a turning point in digital marketing. AI integration, evolving search behaviour, and new ad formats have reshaped how organisations connect with audiences online. From education providers to commercial brands, staying visible now means embracing smarter, leaner strategies….
Print is often the moment a brand becomes tangible. When someone picks up a brochure, postcard, invitation, or packaging piece, the finish is usually the first thing they notice. In 2026, luxury print finishes are no longer reserved for high-end…
Introduction Cross-media branding has shifted from a “nice-to-have” to the foundation of every successful marketing campaign in 2026. As customers switch constantly between print, digital, social, video, events, outdoor and retail environments, the strongest brands are those that maintain consistent…
In today’s fast-moving landscape, local businesses must do more than keep up—they must stand out. As we approach 2026, the convergence of print and digital marketing offers powerful opportunities for growth. At Datum, we blend traditional print with advanced digital…
As digital fatigue rises and the next generation of consumers demands deeper, more meaningful interactions, marketers are revisiting one of the oldest tools in the toolkit: print. While Gen Z may be the most digitally fluent generation in history, the…
Introduction Artificial Intelligence has been transforming the creative industry for several years, but 2026 marks a turning point. For the first time, AI is not simply a tool for inspiration or quick mock-ups. It is now embedded throughout the print…
Many businesses want to grow but feel held back by a restricted marketing budget. It is common to want PPC, SEO and social activity working together, yet feel that the cost of running everything at once is out of reach….
When commercial businesses and education sector clients in Hertfordshire seek a trusted partner for design, print, digital and event services, they don’t just want a supplier – they need a team that understands the value of long‑term collaboration. At Datum,…
Ever watched an advert that gave you goosebumps or stuck in your head for years? Some advertising campaigns don’t just sell a product – they tell a story and earn a place in pop culture. In this blog, we explore…
