Hints & Tips Blogs

Tips, how-to-guides, digital marketing hacks and insights to help your business grow.

    What Happens to Your Website When Customers Ask ChatGPT Instead of Google?

    Something has quietly changed in the way your customers look for you. Instead of typing a few words into Google and scrolling through a page of blue links, more and more people are simply asking a question to ChatGPT, Google’s…

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    What’s New in WordPress 7.0? Everything You Need to Know

    WordPress 7.0, officially named “Armstrong” after jazz legend Louis Armstrong, landed on 20 May 2026. It is the first major release of the year and arguably the most significant update in years. Whether you run a small business website or…

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    The Ultimate Designer Toolkit for Creative Professionals

    Introduction In the fast-paced world of design, having the right resources at your fingertips can make all the difference. A ‘Designer Toolkit’ is not just a collection of tools; it is an essential resource that enables creative professionals to streamline…

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    Mastering Typography: The Art of Effective Design

    Introduction Typography is more than just selecting fonts – it is the foundation of effective visual communication. Whether you are crafting a brand identity, designing marketing collateral, or building a user-friendly website, mastering typography can transform how audiences perceive and…

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    AI Changing Google Search | Marketing Strategy Guide

    Google Search is changing rapidly. Artificial Intelligence now sits at the centre of how results are displayed. Instead of simply listing websites, Google increasingly provides AI-generated answers at the top of the page. For marketing teams, this is not a…

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    AI Search and the New SEO Playbook for UK Businesses

    In 2025 the search landscape for UK businesses is changing rapidly. The rise of AI‑enabled search tools means that the rules of visibility are being rewritten. At Datum we help clients in the creative, print and digital sectors stay ahead. This…

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    Mastering Social Media Algorithms: Tips to Boost Your Organic Reach

    Introduction In today’s digital landscape, social media platforms are key to brand visibility. But with algorithms constantly evolving and organic reach declining, how can brands stay ahead? For marketers in both the commercial and education sectors, understanding how these algorithms…

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    How to Choose the Right Graphic Design Agency in Hertfordshire

    Choosing a graphic design agency isn’t just about picking someone who can create good visuals. It’s about finding a creative partner that understands your goals, communicates clearly, and delivers real value. Whether you’re a growing business in Hertfordshire or an…

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    Top Graphic Design Trends to Watch in 2026

    As the design world continues to evolve, staying ahead of the curve is more important than ever. For brands, agencies, and in-house marketing teams, understanding the latest graphic design trends can be the key to creating visual content that captivates,…

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    From Search to Chat: How to Optimise Your Website for Human + AI Audiences

    Why this matters now Search is changing. We still type queries into Google, but more and more, people ask AI chat tools for quick, sourced answers. If your site is easy for humans to read and easy for machines to…

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    ChatGPT vs Google: Why You Need Both

    In a rapidly evolving digital world, the way we search for information is shifting. With the rise of artificial intelligence and conversational tools like ChatGPT, traditional search engines such as Google are no longer the sole option for finding answers….

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    10 Brochure Design Ideas That Instantly Elevate Your Brand

    Featuring unique formats, folds, and finishes to make brochures stand out When it comes to first impressions, brochures are an incredibly powerful asset. Done well, they act as compact brand ambassadors: informative, tactile, and bursting with personality. In a sea…

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