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Bring Your Ideas to Life with Animation

With attention spans shorter than ever, animation stands out as a powerful tool to engage, explain, and entertain. At Datum, we specialise in crafting bespoke animated assets that not only grab attention but also enhance understanding and retention of your message. From online advertising campaigns and interactive presentations to immersive website experiences and informative explainer videos, our animations breathe life into your digital content.

The Benefits of Animation in Digital Communication

Animation offers a unique blend of entertainment and information, making complex concepts simple and dull information engaging. Its versatility and appeal across demographics make it an invaluable asset in any digital communication strategy. Whether it’s a short, animated clip to boost your online ad’s click-through rate, a dynamic slide in your presentation, or an explainer video that simplifies your service offering, animation can elevate your brand’s storytelling, making it more memorable and impactful.

1. Online Advertising

Animated assets in online advertising can significantly increase engagement and conversion rates. By incorporating motion graphics, character animations, or interactive elements, we help your ads stand out in a crowded digital space, capturing the audience’s attention and driving them to action.

2. Presentations

Gone are the days of static, text-heavy presentations. With Datum’s animation services, your slides will transform into compelling narratives that captivate your audience. Through strategic use of animation, we ensure that your presentations not only hold attention from start to finish but also effectively communicate your key messages. We can help create animations for your PowerPoint or Google Slide presentations.

3. Websites

Animation can enhance user experience on your website, guiding visitors through your content, highlighting important information, and creating an engaging interactive environment. From subtle hover effects to full-screen animated backgrounds, our team designs animations that complement your site’s aesthetic and functionality, encouraging longer visits and deeper engagement.

4. Explainer Videos

Explainer videos are a fantastic way to break down complex products, services, or concepts into digestible, entertaining content. Our team excels in creating clear, concise, and creative explainer videos that align with your brand’s tone and message, making complex ideas accessible to your target audience.

Datum's Approach to Animation

Our animation process is collaborative and client-focused, ensuring that the final product not only meets but exceeds your expectations. Here’s how we bring your animated visions to life:

  1. Conceptualisation and Storyboarding: Every animation project begins with a deep dive into your objectives and target audience. We then develop a concept and storyboard that outline the visual narrative, ensuring the animation will effectively convey your message.
  2. Design and Development: With the storyboard as our guide, our designers and animators craft the visual elements and animations. We pay close attention to your brand’s visual language, ensuring consistency across all animated assets.
  3. Voiceover and Sound Design: For projects like explainer videos, the right voiceover and sound effects can significantly enhance the impact. We work with talented voice artists and sound designers to add that extra layer of professionalism and engagement to your animations.
  4. Feedback and Refinement: Your input is invaluable throughout the development process. We encourage feedback at various stages to ensure the animation aligns perfectly with your vision and goals.
  5. Final Delivery: Upon approval, we deliver your animated assets in the required formats, ready for use across your chosen platforms.
Sandeman Brothers mobile website pages
Swatch digital screen artwork in Covent Garden London Underground station

Why Invest in Professional Animation?

Investing in professional animation services offers a host of benefits for your brand:

  • Enhanced Engagement: Animated content is more likely to capture and retain the audience’s attention, increasing engagement across digital platforms.
  • Improved Understanding: Animation can simplify complex ideas, making your message more accessible and easier to understand.
  • Increased Conversion Rates: Engaging animated content in online advertising and websites can lead to higher conversion rates.
  • Memorable Branding: Creative animations contribute to memorable branding, helping your brand stand out and be remembered by your audience.

Partner with Datum for Your Animation Needs

At Datum, we’re passionate about unleashing the potential of animation to transform your digital communication. Our team of creative animators and designers is ready to bring your ideas to life with animations that engage, inform, and delight.

Ready to take your digital content to the next level with animation? Contact Datum today, and let’s start the journey of transforming your digital presence with the power of animation.

Get a Quote for Your Animation Project

Let’s work together on your new project.

Call us on 01707 251222