The Datum Marketing Blog
Tips, how-to-guides, digital marketing hacks and insights to help your business grow.
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Minimalist vs. Maximalist Design Which Style Fits Your Brand
Mon 30th Jun 2025
In the fast-evolving world of branding and design, the aesthetic choices you make say a great deal about your business. Among the most prominent creative debates today is the question of minimalist branding vs maximalist branding. Which style better serves…
The Role of Brand Guidelines (And Why Your Business Needs Them)
Sun 29th Jun 2025
In today’s fast-paced and highly competitive market, consistency is more than a luxury—it’s a necessity. From your website to your social media channels, and from your email signatures to printed marketing materials, every touchpoint is an opportunity to reinforce who…
Print Marketing Is Not Dead Why It Still Delivers in a Digital World
Thu 26th Jun 2025
In today’s fast-paced digital world, it’s easy to overlook traditional channels like print. But here’s the truth: print marketing is not only alive—it’s thriving. At Datum, our 30+ years of experience in creative and print solutions have taught us one…
How to Measure the ROI of Print Advertising
Tue 24th Jun 2025
Introduction Print advertising has long been a cornerstone of effective marketing – from leaflets and flyers to brochures and direct mail. But in a digital-first world, clients often ask, “Can we actually measure the ROI of print advertising?” The answer…
Eco-Friendly Printing: How to Make Sustainable Design Choices
Mon 16th Jun 2025
In today’s increasingly climate-conscious world, sustainable print design is no longer a niche concept—it’s a necessity. At Datum, we believe that great design should not come at the expense of the planet. From material selection to production methods, there are…
Backing Bold Ideas: How Datum Is Scaling Creative Growth with Investec
Sun 15th Jun 2025
We’re pleased to share that Datum has been featured in a recent Investec case study, spotlighting the financial partnership supporting our continued growth. As a full-service creative agency, we’re taking on larger-scale work for leading brands, which means the demands…