The Datum Marketing Blog
Tips, how-to-guides, digital marketing hacks and insights to help your business grow.
Twelve Months to September 2027: A School Admissions Marketing Plan
Mon 21st Sep 2026
Every September intake is decided in the twelve months before it. The families who arrive in September 2027 will have found you, visited you, compared you and chosen you across the coming year, and most of those moments are already…
Two Icons, One Bar: Aston Martin x Champagne Bollinger at Pebble Beach
Tue 1st Sep 2026
Some projects arrive with a brief and a deadline. Others arrive with two of the world’s most recognisable luxury names, a global motoring event, and a build window measured in days rather than weeks. That was the brief we were…
10 Years On: What a Long-Term Print Partner Does for a Private School
Tue 11th Aug 2026
Ten years is a long time in any working relationship. In school marketing, it is even more significant. Admissions cycles change, prospectuses get refreshed, and marketing teams often turn over more than once in a decade. Throughout all of that,…
What Happens to Your Website When Customers Ask ChatGPT Instead of Google?
Tue 21st Jul 2026
Something has quietly changed in the way your customers look for you. Instead of typing a few words into Google and scrolling through a page of blue links, more and more people are simply asking a question to ChatGPT, Google’s…
ChatGPT Ads Why the New Advertising Platform Matters for UK Brands
Tue 30th Jun 2026
ChatGPT has dominated headlines since its launch, reshaping how millions of people research, learn, and solve problems online. Now, OpenAI has introduced a new dimension to the platform: ChatGPT Ads, a sponsored placement system that sits directly alongside user conversations….
Behind the Scenes: Datum’s Role in ‘Midas Man’ Marketing
Tue 16th Jun 2026
The film Midas Man tells the fascinating story of Brian Epstein, the visionary manager behind The Beatles’ extraordinary rise to fame. Produced by Studio Pow, this biopic required a cohesive marketing campaign that honoured the legacy of one of music’s most iconic…