The Datum Marketing Blog
Tips, how-to-guides, digital marketing hacks and insights to help your business grow.
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Local SEO Explained: Boost Your Hertfordshire Business Visibility Online
Sat 31st May 2025
In an increasingly competitive digital landscape, local visibility can make all the difference to your business. Whether you’re a café in St Albans, a solicitor in Watford, or a tradesperson in Hitchin, how well your business performs in local search…
Trust, Traffic & Google Rankings: The Power of Quality Backlinks
Thu 29th May 2025
In the ever-evolving world of digital marketing, backlinks remain one of the most powerful tools in a brand’s SEO arsenal. Often underestimated or misunderstood, a robust backlink profile can significantly improve your website’s visibility, build trust with search engines, and…
Local Marketing Smarts: How SEO and PPC Deliver Results for Hertfordshire SMEs
Wed 28th May 2025
In today’s competitive landscape, small and medium-sized enterprises (SMEs) across Hertfordshire are constantly seeking new ways to boost visibility, attract customers, and drive growth. Two of the most powerful digital marketing tools available to local businesses are Search Engine Optimisation…
Top Event Print Trends for 2025
Tue 27th May 2025
As the events industry roars back to life, brands and organisers are seizing the opportunity to make bold, creative statements through print. At Datum, we’ve seen a sharp rise in demand for innovative event print solutions that not only capture…
Visual Storytelling at Scale: Datum’s Work for ISBA 2025
Mon 26th May 2025
Every year, the Independent Schools’ Bursars Association (ISBA) hosts a flagship conference that brings together leaders, suppliers, and key decision-makers across the education sector. For Datum, this annual event is more than just a date in the diary—it’s a collaborative,…
Future-Proof Your Website: AI Chat Bots Managed by Datum
Thu 22nd May 2025
In an increasingly digital-first world, customers expect instant responses, around-the-clock support, and seamless navigation through your website. As businesses strive to keep up, one solution is proving indispensable: the AI Chat Bot. Designed to operate 24/7, these intelligent assistants not…