The Datum Marketing Blog
Tips, how-to-guides, digital marketing hacks and insights to help your business grow.
Building Community Through Print: Creating Sópers Circle for Sópers House
Thu 15th Jan 2026
A brand-led print project designed to connect people, not just pages In a world dominated by digital touchpoints, meaningful community is becoming harder to create and even harder to sustain. At Sópers House, community is not a by-product of the…
AI Marketing in Hertfordshire: Using Artificial Intelligence as a Growth Tool, Not a Replacement
Fri 9th Jan 2026
Marketing is changing fast. Artificial intelligence is now part of everyday business conversations, from content creation and search optimisation to advertising and analytics. For many Hertfordshire businesses, the question is no longer whether AI will impact marketing, but how to…
Designing a Centrepiece Fit for a 25th Anniversary: Bollinger at the Wodehouse Prize
Thu 8th Jan 2026
In December 2025, the Bollinger Everyman Wodehouse Prize for Comic Fiction reached a major milestone, celebrating 25 years of championing the funniest novels published in the UK. To mark the occasion, Champagne Bollinger, long-standing sponsor of the prize, hosted a…
Designing Discovery: Creating a VIP Meet & Greet Experience for Hertfordshire Zoo
Wed 7th Jan 2026
Working with local organisations always brings something extra to a project, but our recent collaboration with Hertfordshire Zoo was particularly special. Not just because the zoo is a short distance from our offices in Cuffley, but because it is a…
Setting the Stage for 007: Inside Bollinger’s London Launch Event
Wed 24th Dec 2025
Champagne Bollinger’s partnership with James Bond is one of the most iconic brand relationships in luxury marketing. When the new Special Cuvée 007 Limited Edition was announced, it needed a launch event worthy of the Bond name – cinematic, elevated,…
Data-Led, Design-Driven: Email Marketing That Converts
Mon 15th Dec 2025
Email marketing remains one of the most effective digital channels available to brands. But in an increasingly crowded inbox, performance comes down to two things: the data behind your decisions, and the quality of your creative. At Datum, we combine…