When two icons unite, the story becomes more than the sum of its parts. In September 2025, Champagne Bollinger and Aston Martin announced a new global partnership – a rare union of luxury, precision engineering, and heritage. Datum was honoured to document this milestone moment: from the dramatic arrival of the Aston Martins to the golden‑hour dinner in the vineyard and beyond.
In this blog, you’ll get an insider’s view of how we captured that day – both through film and photography – and the strategic thinking behind how we tell stories like this for luxury brands.
Let’s take you behind the lens.
The Arrival: Engineering in Motion
Our filming team assembled early on site at Bollinger House. Two Aston Martins – symbols of British automotive excellence – were driven across the French countryside to Champagne Bollinger’s estate. Our crew comprised camera operators, photographers, and drone pilots, all primed to capture every angle.
We planned carefully. The route, timing, lighting, vantage points – all mapped ahead to ensure that as the cars pulled up, every shot told a part of the narrative: power, elegance, movement, detail.
When that moment came – engines idling, polished metal glinting, doors opening – we moved in. Our aim was to create a visual contrast: the strength and precision of the Aston Martins against the refined, almost poetic calm of Bollinger’s estate.
Behind the Scenes: Crafting the Visual Story
What goes on behind the lens during a shoot like this? Our behind-the-scenes video offers a look at some of the moments you didn’t see — from early crew setups and drone tests to car coordination and fine-tuning the perfect shot.
You’ll see a glimpse of the atmosphere on set, the teamwork involved, and the detail that goes into producing a luxury campaign like this. On the same day, we also filmed Champagne Bollinger’s new Royal Warrant video, which you can watch here
Golden Hour, Vineyards & VIP Dinner
Later in the day, as light softened, we captured one of the event’s most enchanting moments. The VIP dinner took place in the vineyard grounds, with the Aston Martins parked in elegant repose nearby. Guests enjoyed a Michelin-star meal, Bollinger champagnes, ambient lighting – all set to an atmosphere of refinement.
Our photographers focused on details: candlelight on glass, the texture of foliage, the gleam of a car surface, the expressions of guests. Our drone operators shot cinematic overheads, capturing the layout and the sweep of vines at dusk.
We also recorded a behind‑the‑scenes video, which shows the crew in motion: setting up rigs, coordinating lighting, repositioning cameras, quietly adjusting frames. This behind the scenes footage gives a human touch – it shows how much craftsmanship goes into creating that “perfect moment.”
Press, Adverts & Strategic Messaging
We produced press images and adverts to support the collaboration announcement. These were designed to be striking but refined – clean layouts, strong composition, minimal text. The images were used by media outlets worldwide, amplifying the reach of the announcement.
Our visuals and photography were used across press coverage of the partnership, with multiple global media outlets featuring the assets we produced. Some of the publications that ran the story include:
- Aston Martin (official)
- Champagne Bollinger (official)
- Maxim (features)
- Shanken News Daily
- Drinks Intel
- The Luxe Review
This collaboration is more than a single event. It marks the beginning of fascinating creative opportunities between Bollinger and Aston Martin. We’re excited to build on this, and to share upcoming projects as they’re revealed.
Audience Takeaway: Why This Matters to You
If you’re considering working with Datum, here’s what you get:
- Storytelling expertise: We don’t just shoot; we craft narratives around luxury brands.
- Full‑service delivery: From concept and logistics to video, photography, and PR support.
- High-end aesthetic consistency: We know how to create visuals and copy that reflect premium positioning.
- Impact amplification: We plan for media coverage, press assets, and long-term visibility.
In short: you gain a partner who treats every project as a high-stakes narrative, not just content.
PR & Media Coverage Links
- Aston Martin: Two Icons Unite (official announcement)
- Champagne Bollinger: Partnership Announcement (official)
- Maxim: Aston Martin and Bollinger join forces
- Shanken News Daily: News Briefs
- Drinks Intel: Bollinger & Aston Martin video coverage
- The Luxe Review: Luxury lifestyle strategy coverage
FAQs & Quick Answers
What was Datum’s role in the collaboration?
We documented the partnership launch, producing video, photography, press imagery, and supporting adverts.
How did filming and photography operate on the day?
- We deployed camera operators, drone pilots, still photographers
- Planned movement, timing, and lighting meticulously
- Captured both staged and candid moments
- Produced behind‑the‑scenes footage too
Why highlight the VIP dinner in the vineyard?
It served as a narrative anchor – showing the human side, luxury ambience, and the intersection of brand experience, visual storytelling, and product positioning.
What value does a client gain by hiring Datum for such projects?
- Strategic visual storytelling tailored for high-end brands
- Seamless project execution, from logistics to deliverables
- Amplified media exposure and press support
- Cohesion across visual, narrative, and promotional channels
