The film Midas Man tells the fascinating story of Brian Epstein, the visionary manager behind The Beatles’ extraordinary rise to fame. Produced by Studio Pow, this biopic required a cohesive marketing campaign that honoured the legacy of one of music’s most iconic figures while engaging audiences across multiple platforms.
At Datum, we were proud to partner with Studio Pow, providing creative, print, and digital marketing services. Acting as an extension of their marketing team, we delivered a seamless, efficient solution that brought the film’s promotional vision to life, from designing eye-catching movie posters to managing the website and supporting the Liverpool and London premieres.
About Midas Man, The Beatles, and Brian Epstein
Midas Man explores the life and influence of Brian Epstein, the man who transformed The Beatles into global superstars. The film captures the challenges and triumphs of managing the band during a pivotal era in music history. For those interested, the film is available to watch on Prime Video, and physical copies can be ordered from HMV.
More background on the film and its production can be found on the Wikipedia page and the Beatles Story website. Additionally, Abbey Road Studios hosted part of the filming, underscoring the project’s connection to music history.
How Datum Supported Studio Pow: Creative, Print, Digital, Website, and Premieres
Creative and Print Marketing
Our creative team collaborated closely with Studio Pow to develop compelling visual assets that captured the essence of Midas Man. This included designing vintage-inspired movie posters and promotional graphics that balanced nostalgia with contemporary appeal.
On the print side, Datum managed the production of all physical marketing materials, including posters and promotional merchandise distributed at key events. Our ISO-certified print processes and supplier network ensured every item met high-quality standards and was delivered on time.
Website Development and Digital Marketing
We also supported Studio Pow by designing and maintaining the film’s website, ensuring it was visually aligned with the campaign and optimised for user experience. The website served as a central hub for information about the film, screening dates, and purchasing options, helping fans and media engage with the project.
Our digital marketing efforts extended to social media content creation and scheduling, amplifying the film’s reach and building excitement ahead of the release.
Liverpool and London Premieres
Datum was honoured to attend both the Liverpool and London premieres of Midas Man. These events were met with great enthusiasm, and we were delighted to see the marketing materials we produced featured prominently. The premieres provided an excellent opportunity to showcase the campaign’s impact and celebrate the film’s launch alongside Studio Pow and the creative team.
We look forward to sharing imagery from these events to highlight the full scope of our involvement.
Why Work with Datum?
Choosing Datum means partnering with a single, efficient company that acts as an extension of your marketing team. Our integrated approach across creative, print, and digital services simplifies project management and ensures consistent messaging.
Clients benefit from:
- Streamlined communication with one point of contact
- ISO-certified quality assurance across all deliverables
- Flexible, scalable services tailored to project needs
- Reliable, fast turnaround without compromising standards
By working with Datum, you gain a trusted collaborator who understands your objectives and delivers measurable results.
FAQs
What was Datum’s role in the Midas Man campaign?
- We provided creative design, print production, digital marketing, website development, and event support, acting as an extension of Studio Pow’s marketing team.
Where can I watch or purchase Midas Man?
- The film is available on Prime Video and physical copies can be ordered from HMV.
What is the significance of Brian Epstein in the film?
- Brian Epstein was The Beatles’ manager and played a crucial role in their rise to fame, a story central to Midas Man.
How did Datum ensure quality in print materials?
- Through ISO 9001 certified processes and close supplier management, ensuring all printed assets met exact specifications and deadlines.
Can Datum support both physical and digital marketing needs?
- Yes, we offer a full-service solution covering creative design, print, website development, SEO, and social media management.
