When Champagne Bollinger approached us with the challenge of creating a visually striking campaign for their new 007 Special Cuvée Limited Edition, we knew we were stepping into a legacy of elegance and global prestige. As one of the world’s most iconic champagnes and the official champagne of James Bond, Bollinger required a campaign that would resonate with luxury connoisseurs while reflecting the enduring appeal of Britain’s most famous secret agent.
Datum was briefed to deliver a creative suite that combined print, digital and motion elements for the launch. Our response was a fully integrated campaign that paired classic refinement with bold cinematic flair.
Dual Branding: Champagne Meets Cinematic Legend
At the heart of this campaign was the synergy between Champagne Bollinger and the 007 brand. These are not just luxury names – they are emblems of style, legacy and sophistication. To meet the standards of both brands, our concept direction had to be sleek, confident and timeless.
We began with an extensive creative brief session with the client, drawing on both brands’ heritage and aspirational qualities. Our moodboards blended inspiration from vintage Bond film stills, sleek metallic finishes, champagne effervescence and black-tie glamour. The aim was to craft visuals that not only showcased the new limited edition bottle, but also captured the mood and mystique of the Bond universe.
Press Advertising & Art Direction
The campaign kicked off with a series of high-end press adverts designed for luxury lifestyle and drinks publications. These press ads also doubled as press releases distributed to national and specialist media.
To elevate the creative direction, we brought in renowned photographer Darrin Jenkins to shoot the hero imagery. Darrin translated our mood board concepts into bold, elegant visuals that highlighted the unique contours and metallic finish of the 007 Special Cuvée bottle. Every shot was considered – from the lighting that mimicked a cinematic spotlight, to the composition that suggested suspense, refinement and celebration in equal measure.
Working with Darrin allowed us to achieve the perfect balance of elegance and drama. The resulting assets were striking, versatile and perfectly on-brand for both Bollinger and Bond.
Animation for Social Media
In addition to static design, we were also tasked with creating a teaser animation and full-length animation to support the campaign’s social roll-out. Our creative team designed animated sequences that revealed the new bottle with a sense of anticipation – borrowing cues from Bond film intros, but giving them a modern, premium twist.
The teaser was used as a curtain-raiser on Instagram Stories and Reels, while the full animation brought to life the dual branding in a seamless, stylish reveal. This was not just animation for animation’s sake. Every motion served a purpose: to build intrigue, communicate quality, and deepen emotional resonance with the viewer.
Engagement & Results
Since the launch just a few days ago, the campaign has already attracted widespread attention and engagement. It has been featured on:
These placements not only reinforce the campaign’s success, but also validate the strength of the creative direction and its appeal to a global audience.
What did we deliver?
- Campaign concept and art direction
- High-end press advert design
- Studio photography with Darrin Jenkins
- Animation for social media
- Teaser and full launch creative
Why work with Datum?
Quick answers:
- Do you understand luxury branding? Yes. We have a proven track record with global names like Bollinger, Leica and Swatch.
- Can you manage end-to-end campaigns? Absolutely. From moodboards and concept development to final artwork and deployment.
- Do you offer animation and photography in-house? We integrate both into our studio workflow, ensuring consistent results across formats.
Key benefits to clients:
- Full creative ownership under one roof
- ISO-certified quality and workflows
- Fast turnaround with premium results
- Dedicated project management throughout
What will you get working with Datum?
- A partner that understands how to align your brand with legacy and innovation
- A creative team that thinks strategically and delivers visually
- Asset creation that is campaign-ready across channels
- Measurable impact and visibility, as demonstrated by this project’s global reach
