The Datum Marketing Blog

Tips, how-to-guides, digital marketing hacks and insights to help your business grow.

    Designing Discovery: Creating a VIP Meet & Greet Experience for Hertfordshire Zoo

    Working with local organisations always brings something extra to a project, but our recent collaboration with Hertfordshire Zoo was particularly special. Not just because the zoo is a short distance from our offices in Cuffley, but because it is a…

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    Setting the Stage for 007: Inside Bollinger’s London Launch Event

    Champagne Bollinger’s partnership with James Bond is one of the most iconic brand relationships in luxury marketing. When the new Special Cuvée 007 Limited Edition was announced, it needed a launch event worthy of the Bond name – cinematic, elevated,…

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    Data-Led, Design-Driven: Email Marketing That Converts

    Email marketing remains one of the most effective digital channels available to brands. But in an increasingly crowded inbox, performance comes down to two things: the data behind your decisions, and the quality of your creative. At Datum, we combine…

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    Why Multi-Channel Campaigns Fail and How to Fix Them in 2026

    Introduction Businesses invest heavily in creative, digital, print, and social media every year. Yet many campaigns fall short of expectations, even when the individual elements look strong. The issue is rarely the design or the budget. It is the lack…

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    SEO, PPC & AI in 2025: What Changed and What’s Next

    2025 has been a turning point in digital marketing. AI integration, evolving search behaviour, and new ad formats have reshaped how organisations connect with audiences online. From education providers to commercial brands, staying visible now means embracing smarter, leaner strategies….

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    7 Essential Print Finishes to Make Your Assets Feel Like Luxury in 2026

    Print is often the moment a brand becomes tangible. When someone picks up a brochure, postcard, invitation, or packaging piece, the finish is usually the first thing they notice. In 2026, luxury print finishes are no longer reserved for high-end…

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