The Datum Marketing Blog
Tips, how-to-guides, digital marketing hacks and insights to help your business grow.
Top 3 Prospectus Design Trends to Win 2026 School Enrolment
Tue 25th Nov 2025
In today’s competitive education environment, your school or college’s prospectus is much more than a booklet – it is a key strategic asset. It not only communicates your values, culture and curriculum, but also helps families decide whether your institution…
Gen Z Marketing: Why Print and Tactile Design Will Win in 2026
Sun 23rd Nov 2025
As digital fatigue rises and the next generation of consumers demands deeper, more meaningful interactions, marketers are revisiting one of the oldest tools in the toolkit: print. While Gen Z may be the most digitally fluent generation in history, the…
Sustainable Printing: 5 Eco-Friendly Materials Changing 2026 Marketing
Fri 21st Nov 2025
Introduction Sustainable printing is no longer a niche requirement. In 2026, it is shaping how brands communicate, how campaigns are produced, and how procurement teams assess partners. Commercial businesses and education clients alike are under increasing pressure to demonstrate responsible…
AI & Print Design: How Automation Changes the Agency Process in 2026
Thu 20th Nov 2025
Introduction Artificial Intelligence has been transforming the creative industry for several years, but 2026 marks a turning point. For the first time, AI is not simply a tool for inspiration or quick mock-ups. It is now embedded throughout the print…
Future of School Marketing 2026 | School Marketing Guide
Mon 17th Nov 2025
Introduction School marketing is shifting rapidly as parents expect clearer communication, stronger digital experiences and more transparent insights into school life. With competition rising across academies, independent schools and MATs, the pressure to present your school clearly, consistently and professionally…
Small Budget, Big Impact: A Flexible Approach to PPC, SEO and Social That Actually Works
Sat 15th Nov 2025
Many businesses want to grow but feel held back by a restricted marketing budget. It is common to want PPC, SEO and social activity working together, yet feel that the cost of running everything at once is out of reach….