The Datum Marketing Blog

Tips, how-to-guides, digital marketing hacks and insights to help your business grow.

    Gen Z Marketing: Why Print and Tactile Design Will Win in 2026

    As digital fatigue rises and the next generation of consumers demands deeper, more meaningful interactions, marketers are revisiting one of the oldest tools in the toolkit: print. While Gen Z may be the most digitally fluent generation in history, the…

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    Sustainable Printing: 5 Eco-Friendly Materials Changing 2026 Marketing

    Introduction Sustainable printing is no longer a niche requirement. In 2026, it is shaping how brands communicate, how campaigns are produced, and how procurement teams assess partners. Commercial businesses and education clients alike are under increasing pressure to demonstrate responsible…

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    AI & Print Design: How Automation Changes the Agency Process in 2026

    Introduction Artificial Intelligence has been transforming the creative industry for several years, but 2026 marks a turning point. For the first time, AI is not simply a tool for inspiration or quick mock-ups. It is now embedded throughout the print…

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    Future of School Marketing 2026 | School Marketing Guide

    Introduction School marketing is shifting rapidly as parents expect clearer communication, stronger digital experiences and more transparent insights into school life. With competition rising across academies, independent schools and MATs, the pressure to present your school clearly, consistently and professionally…

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    Small Budget, Big Impact: A Flexible Approach to PPC, SEO and Social That Actually Works

    Many businesses want to grow but feel held back by a restricted marketing budget. It is common to want PPC, SEO and social activity working together, yet feel that the cost of running everything at once is out of reach….

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    Inside Our Creative Home: The Work We’ve Done at Sopers House

    For the last four years, Sopers House has been home. We’ve watched it transform from an ambitious idea into a thriving hub of business, wellbeing, and community life. As a full-service agency fortunate enough to be based here, we’ve also…

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