The Datum Marketing Blog

Tips, how-to-guides, digital marketing hacks and insights to help your business grow.

    Atlas by OpenAI: The End of Traditional Browsing?

    In October 2025, OpenAI launched its new browser, ChatGPT Atlas, signalling what many believe could be a shift away from the way we surf the web today. For businesses and educational institutions alike, this raises an important question: should we view…

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    Top 10 Ways to Maximise ROI on Printed Materials

    Print remains a powerful and measurable channel when executed with precision. At Datum, we help businesses and educational institutions extract full value from every print campaign. Whether you’re running direct mail, creating event materials, or producing point-of-sale collateral, your return…

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    Branding the Workplace: Why Office Graphics Matter

    From reception areas to boardrooms, every square metre of your workplace says something about your brand. Office graphics offer a powerful, visual way to communicate your company’s values, energise staff, and elevate the environment clients experience. At Datum, we design,…

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    Fighting for Families: The Campaign Behind Hugh’s Law and How We’re Supporting It

    Introduction: Why Hugh’s Law Matters For many parents, nothing prepares them for the life-changing moment when a child becomes seriously or terminally ill. But for families across the UK, the emotional trauma is often compounded by a financial system that…

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    Handover Without Headaches: Migrating Your Website to a Proper Support Team

    When you rely on a single developer who is over-stretched or unresponsive, even simple updates can stall. Pages stay out of date. Campaigns go live late. Worse, you might be ghosted entirely. If this sounds familiar, it is time to…

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    The Power of Instagram: 20 Surprising Facts + How Datum Helps Brands Stand Out

    Instagram remains one of the most powerful social platforms for brands. But beneath the surface, there are plenty of surprising facts, shifting trends and hidden opportunities. In this article, we’ll share 20 insights you may not know – then explain…

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