The Datum Marketing Blog
Tips, how-to-guides, digital marketing hacks and insights to help your business grow.
Why E-E-A-T Matters More Than Ever for Your Website in 2025
Fri 10th Oct 2025
In the ever-evolving world of search engine optimisation (SEO), one principle has become more vital than ever: E-E-A-T. If your business or school is investing in online visibility in 2025, understanding and implementing E-E-A-T is no longer optional – it’s…
More Value, Less Stress: Flexible Marketing Support for a Fixed Monthly Fee
Thu 9th Oct 2025
Running a business is never short of challenges. Time, budget, and focus are constantly stretched. Most marketing agencies offer fixed packages for single services, like PPC or SEO. But what if you need a bit of everything – social media,…
Not Just a Pretty Face: Why Your Website Needs a Strategy to Convert
Wed 8th Oct 2025
Your website is more than an online brochure. It should be the hardest working member of your team – a 24/7 sales engine that not only looks good but actively drives business growth. At Datum, we believe that a successful…
Private vs. State School Marketing: Different Budgets, Same Pressures
Tue 7th Oct 2025
Introduction Across the UK, schools are facing a growing challenge: how to attract students, engage parents, and build a strong identity in an increasingly competitive education market. Whether a school is state-funded or independent, the pressures are remarkably similar –…
10 TikTok Creators Every Creative Should Follow in 2025
Tue 7th Oct 2025
In the fast-paced world of design, branding, and content creation, inspiration can often come from unexpected places. One platform leading the way in this creative evolution is TikTok. While often seen as a channel for dance trends and viral challenges,…
The Art of Sophistication: Designing for Champagne Bollinger’s 007 Launch
Mon 6th Oct 2025
When Champagne Bollinger approached us with the challenge of creating a visually striking campaign for their new 007 Special Cuvée Limited Edition, we knew we were stepping into a legacy of elegance and global prestige. As one of the world’s…