In an era dominated by digital channels, it might seem surprising to suggest that print marketing still has a place in the modern marketing mix. But at Datum, we’ve seen time and again how printed materials deliver impact, trust, and…
In a digital-first world, many marketers believe that only online campaigns win. But direct mail remains one of the most effective channels in the UK. It’s physical, personal, and measurable. In this post we unpack what makes direct mail work now, what…
Events have reasserted their value in a world where digital channels often dominate. Despite the evolution of marketing, events continue to offer something that screens cannot: real, in-person experiences that build relationships, trust and momentum for brands. For UK businesses,…
Introduction In today’s competitive education landscape, schools face the challenge of standing out while keeping communication clear, engaging, and professional. From prospectuses and websites to open day campaigns and social media, effective school marketing has become vital. But with busy…
Starting a business is an exciting but challenging journey, especially in a competitive county like Hertfordshire. From St Albans to Stevenage, new ventures are emerging across sectors—tech, retail, professional services, and more. But how can your startup capture attention and…
As the summer holidays wind down and businesses gear up for a productive final quarter, many marketing teams are facing the same challenge: how to scale effectively without the budget or time to recruit additional headcount. That’s where Datum comes…
