Running a business is never short of challenges. Time, budget, and focus are constantly stretched. Most marketing agencies offer fixed packages for single services, like PPC or SEO. But what if you need a bit of everything – social media, SEO, design tweaks, maybe even some print or website updates? Juggling multiple suppliers can quickly become inefficient and expensive.
At Datum, we offer Flexible Marketing Support – multi-service retainers that give you the support you need, where and when you need it, all for one fixed monthly fee.
What is Flexible Marketing Support?
Flexible Marketing Support is our retained service model. Rather than buying separate packages for SEO, PPC, design, or print, you get access to a tailored mix of services. This means we can shift focus month-to-month based on your business priorities.
Need more social media this month? No problem. Want to dial up PPC and pull back slightly on design support next month? We’ll adjust accordingly.
Who is it for?
Our retainers are designed for:
- Businesses who want joined-up support without paying multiple suppliers
- Marketing managers who need a flexible extension to their in-house team
- SMEs who want to grow but are budget-conscious
- Schools and education groups who need help across digital, print and creative
Whether you’re scaling, refining your brand, or simply trying to do more with less — this approach can work brilliantly.
Services Included in Flexible Marketing Support
Our retainers can flex across all our core services:
Digital Services
- Search Engine Optimisation (SEO) – Improve your rankings, visibility, and traffic
- Pay Per Click (PPC) – Google and Microsoft Ads, lead generation campaigns
- Social Media Marketing – Design, copy, scheduling and growth
- Email Marketing – Campaign creation, build and reporting
- Website Support – Updates, landing pages, hosting & maintenance
Creative Services
- Branding and Logo Design – From refreshes to full identity builds
- Design for Digital and Print – Everything from brochures to banners
- Social Media Templates – Customised assets for consistent brand visuals
- Animation and Motion Graphics – Ideal for social and digital campaigns
Print & Events
- General Print and Stationery – Business cards, flyers, letterheads
- Event Materials and POS – From roller banners to full exhibition stands
- Direct Mail Campaigns – Designed, printed, and posted
We’re not just a service provider – we act as your creative partner, adapting to your needs and advising on where best to allocate time and resources.
How the Retainer Works
Our mixed-retainers start from £595 per month and include:
- A set number of hours
- Weekly status updates and clear reporting
- Access to dedicated designers, marketers and account managers
- Flexible allocation of time across any services
- Fast response (typically 24–48 hours)
- Unlimited revisions on creative work
Download our full Pricing Guide here for details on each retainer level.
Benefits to You
Here’s what you can expect when working with Datum on a flexible marketing support retainer:
- Simplicity – One partner, one invoice, one team
- Value – Get more done for less by bundling services
- Adaptability – We adjust based on your changing needs
- Expertise – Tap into specialists across all areas, from design to digital
- Consistency – Unified brand output across all channels
Why Now?
Budgets are tighter, expectations are higher, and results matter more than ever. With a flexible marketing support retainer, you’re not locked into rigid service contracts. Instead, you get high-value marketing support that evolves with you.
This approach is ideal if you’re:
- Struggling to prioritise multiple marketing needs
- Feeling overwhelmed by multiple suppliers
- Growing quickly and need scalable support
- Wanting to streamline your marketing function
Frequently Asked Questions
How do you decide which services are prioritised each month?
We start with a strategy session and weekly check-ins. You tell us what’s most pressing, and we allocate hours accordingly.
Can I change the focus month to month?
Yes – that’s the core of Flexible Marketing Support. Whether it’s PPC one month and email marketing the next, we adapt.
Is there a minimum contract?
All our plans are month-to-month with no long-term lock-in.
What happens if I don’t use all my hours?
Unused hours can be rolled over within a two-month window.
A Simple Checklist to Get Started
- Review your current marketing needs
- Download our pricing guide
- Book a call with our team to chat through what’s most pressing
- We build a bespoke retainer plan with you
- Work begins within 48 hours of sign-off
Audience Takeaway
If you’re juggling too many suppliers, struggling to get results, or constantly battling to stretch your budget, a Flexible Marketing Support plan from Datum gives you control, clarity and creativity – all under one roof.
