Introduction
When it comes to creating captivating retail experiences, the window display is your store’s first impression. It’s not just about catching the eye—it’s about telling a story, conveying your brand’s identity, and drawing customers in. We offer a full-service solution to ensure your retail windows become a key part of your brand’s narrative.
In this blog, we’ll take you through our process from the initial site survey to the final installation. We’ll also showcase some of the exciting projects we’ve brought to life for brands like Bollinger, Swatch, and Tonies.
Our Full-Service Window Display Solution
1. Site Survey and Client Briefing
Our journey begins with a comprehensive site survey. We visit your store, take precise measurements, and assess the space to understand its unique characteristics. During this visit, we engage in detailed discussions with you, ensuring we capture the essence of your vision, brand identity, and goals. Understanding your objectives is crucial, as it allows us to craft a display that resonates with your customers and enhances the in-store experience.
2. Concept Development and Initial Scamps
Following the site survey, our creative team produces initial scamps—hand-drawn sketches that represent various design options for your window display. These scamps provide a visual starting point, allowing you to see different concepts and choose the direction that best aligns with your brand.
3. Outline Pricing
Once we have your feedback on the scamps, we provide an outline of the pricing for production. This step ensures transparency and allows you to make informed decisions about the scope and scale of your window display project.
4. 3D CGI Visuals
Taking the chosen concept forward, our design team creates 3D CGI visuals. These high-quality renders bring the display to life, allowing you to see exactly how it will look in your store. The visuals are detailed and realistic, giving you confidence in the final product.
5. Production and Installation
Upon approval of the 3D visuals, we move into the production phase. We handle everything from the fabrication of the display elements to the logistics of getting them to your store. Our experienced installation team works efficiently and, if required, we can install the displays out of store hours to minimize disruption to your business. We also offer post-installation services, including the breakdown and removal of the display.
6. Final Touches and Client Deliverables
Once the installation is complete, we provide you with a full set of images showcasing the final display. These images are perfect for marketing purposes and ensure you have a visual record of the project.
Case Studies: Bringing Retail Displays to Life
Bollinger at Burlington Arcade
Bollinger is a prestigious brand, and their presence at Burlington Arcade in London’s West End is a testament to their luxury status. We manage this project four times a year, designing, producing, and installing a new window display each season. Because we hold the full specifications and layout for Burlington Arcade, we can efficiently create displays that reflect Bollinger’s brand elegance while fitting perfectly into the arcade’s historic setting.
Bollinger Retail Displays at Amathus and Berry Bros Stores
Our work with Bollinger extends beyond Burlington Arcade to several other retail locations, including Amathus and Berry Bros stores across London. Here, we design window graphics tailored to different store sizes and layouts. By reformatting the design, we maintain a consistent brand aesthetic across all locations, ensuring that Bollinger’s luxury image is presented uniformly.
Swatch – Oxford Street and Carnaby Street
For over 12 years, we’ve partnered with Swatch to develop and produce graphics for their flagship stores on Oxford Street and Carnaby Street. Working with brand assets provided by Swatch’s Head Office, we transform their creative concepts into dynamic in-store makeovers. Our long-standing relationship with Swatch speaks to our ability to deliver consistent, high-quality results that meet the evolving needs of a global brand.
Tonies – Giant POS Display
Tonies, a leading toy brand, approached us with a unique challenge: to recreate their iconic product as a giant POS (Point of Sale) display for stores across London. This project required not only creativity but also technical precision to scale up the product while maintaining its playful and engaging look. The result was a series of attention-grabbing displays that perfectly captured the fun, imaginative spirit of Tonies.
Conclusion
Our full-service window display solution is designed to take the stress out of retail design, allowing you to focus on what you do best—running your business. From the initial site survey to the final installation, we handle every aspect of the project with professionalism and creativity. Whether you’re looking for a seasonal display like Bollinger’s or a permanent fixture like Swatch’s flagship graphics, we’re here to bring your vision to life.
