When it comes to building a successful digital presence, the options can feel overwhelming. Should you invest in Search Engine Optimisation (SEO), Pay Per Click (PPC) advertising, or ramp up your Social Media Marketing? The answer depends on your goals, budget, and audience. At Datum, we specialise in crafting tailored strategies across all three areas, helping businesses of all sizes grow with clarity and confidence.
In this guide, we break down what each service offers, the benefits of each, and how to choose the right mix for your brand. And if you want to see how we package our services, don’t forget to download our free pricing guide here
Search Engine Optimisation (SEO)
SEO is a long-term strategy that helps your website rank higher in organic search results on platforms like Google. It involves keyword research, on-page optimisation, technical fixes, and link building, all designed to increase your visibility over time.
Who is SEO best for?
- Businesses aiming for sustainable growth
- Those with educational or content-rich websites
- Brands targeting specific geographic regions or service areas
Key Benefits:
- Builds long-term credibility and authority
- Attracts consistent, high-quality traffic
- Enhances user experience and site performance
Datum offers several SEO packages, including Local, Regional, National and International SEO strategies to suit every ambition and budget.
Pay Per Click (PPC)
PPC offers instant visibility by placing ads at the top of search results and across other platforms. With PPC, you only pay when someone clicks on your ad, making it a measurable and cost-effective option.
Who is PPC best for?
- Businesses needing immediate leads or sales
- Campaigns with clear short-term objectives
- Brands launching new products or services
Key Benefits:
- Fast results and easy to scale
- Highly targeted and trackable
- Budget control and ROI-driven
Datum’s PPC services include campaign creation, budget management, ad design, A/B testing, and monthly performance reports, all managed by UK-based experts.
Social Media Marketing
Social Media is where brand personality meets audience engagement. Whether you’re building awareness, nurturing leads, or supporting customer service, platforms like Instagram, Facebook, and LinkedIn offer powerful opportunities.
Who is Social Media best for?
- Brands looking to grow and engage a community
- Businesses with visual or lifestyle products
- Those wanting to humanise their brand
Key Benefits:
- Boosts brand recognition and trust
- Drives traffic to your website or landing pages
- Provides valuable insights into your audience
At Datum, we create content calendars, design eye-catching graphics, schedule posts, and provide analytics—all tailored to your brand’s tone and goals.
How to Choose?
Here’s a quick comparison to help:
| Service | Best For | Speed of Results | Cost | Long-Term Value |
|---|---|---|---|---|
| SEO | Organic growth, credibility | Slow to medium | ££ | High |
| PPC | Immediate traffic, short-term ROI | Fast | £££ | Medium |
| Social | Engagement and awareness | Medium | ££ | Medium to High |
Need Help Deciding?
Our team at Datum can help you define your goals and recommend a tailored digital marketing mix. Whether you’re an SME, school, or corporate organisation, we work as an extension of your team to deliver results.
To see a full breakdown of what each package includes, download our free pricing guide here
Final Thoughts
Digital marketing isn’t about choosing one tactic over another—it’s about balance. By understanding the strengths of SEO, PPC, and Social Media, and knowing when to use each, you can drive meaningful growth for your brand.
