In today’s fast-moving digital world, staying connected to your customers is more crucial than ever. Email marketing remains one of the most effective tools for nurturing leads, driving conversions, and building long-term relationships. But, like any good tool, it needs the right hands to unlock its full potential. That’s where an experienced email marketing agency like Datum comes in.
What Datum Offers
At Datum, we deliver tailor-made email marketing solutions that cut through the noise and land exactly where they should – in front of the right people, at the right time. Whether you’re an SME looking to grow your reach or an established business needing a fresh, strategic touch, our team works as an extension of yours to deliver results.
Here’s how we do it:
1. Integration with Your CRM
Already have a CRM system in place? Brilliant. We’ll work with your existing platform to seamlessly integrate your email campaigns, ensuring your contact data is clean, compliant, and ready to engage. If you’re just getting started or need more from your system, we can help guide you to the right solution too.
2. Data Sourcing and Segmentation
Successful email marketing starts with the right data. We help you build or enrich your contact lists, sourcing high-quality data where needed. From there, we use smart segmentation to make sure your messages hit home with the audiences that matter most.
3. Design and Content Creation
Our creative team will design compelling email templates that reflect your brand, communicate your message clearly, and drive action. From persuasive copywriting to eye-catching visuals, every campaign is designed to perform.
4. Tools to Suit Your Strategy
We typically use Mailchimp for its ease, reliability, and campaign insights. It’s perfect for routine communications and newsletters. But if you’re after a more robust, automated solution, we also offer Sales Igniter – our all-in-one platform with built-in CRM features. It’s ideal for managing cold email campaigns, automation workflows, and tracking lead activity in one centralised place.
5. Reporting and Optimisation
We don’t just launch and leave. Each campaign comes with detailed reporting to track open rates, click-throughs, and conversions. These insights feed into our optimisation process, continually refining your campaigns for better performance.
Why Partner with Datum?
Partnering with an email marketing agency like Datum means you get more than just email templates. You get strategic thinking, sector knowledge, creative execution, and an extended team that’s invested in your growth.
We’ve helped businesses across commercial and education sectors achieve stronger engagement, increased leads, and improved brand visibility through effective email marketing. Our approach is transparent, collaborative, and entirely shaped around your objectives.
Whether it’s monthly newsletters, product launches, promotional offers, or automated nurture journeys, Datum is ready to deliver the expertise and infrastructure that transforms your email marketing into a lead-generating powerhouse.
Ready to Get Started?
If you’re ready to unlock the full power of your email marketing strategy, let’s talk. Whether you want to explore Mailchimp or learn more about Sales Igniter, Datum is here to support your success.
Call us on 01707 251 222 or email [email protected] to get started.
