Creating immersive, on-brand environments is something Datum thrives on, especially when heritage and luxury intersect. When Taylors Port approached us to completely reimagine the bar and restaurant spaces at the prestigious Mitre Hotel in Hampton Court, we knew this would be a showcase of creative thinking, meticulous planning, and flawless execution.
Situated opposite the historic Hampton Court Palace, The Mitre Hotel is an icon of classic British elegance. Taylors Port, a globally recognised name in premium fortified wines, sought to align their timeless identity with the grandeur of the venue. This wasn’t just about signage or a few branded elements; it was a high-end brand activation designed to last for a dedicated three-month campaign.
Site Survey and Concept Development
As with any installation, we began with an on-site survey to assess layout, dimensions, audience flow and environmental factors. The survey is a crucial stage in our process, enabling us to design with purpose. Following the survey, we developed a suite of creative visual concepts that would bring the Taylors Port brand to life within the unique setting of The Mitre.
The creative direction was heavily inspired by the heritage of Taylors Port. From Portuguese port cellars to British stately homes, the theme embraced a classic, almost literary aesthetic. This informed everything from the backdrop selections to typography choices.
Immersive Interior Transformation
The bar area was completely transformed into an ‘Old English library’ setting — rich woods, leather textures, classic book imagery, and subtle lighting combined to evoke a sense of tradition and warmth. It was more than visual; it was atmospheric.
The front of the bar was vinyl-wrapped in deep black, creating a canvas for the Taylors Port name, which was produced in elegant white acrylic lettering. This contrast brought instant impact while maintaining a premium feel.
Old wine barrels — an iconic touchpoint for the Taylors brand — were repurposed and rebranded as interior props. Branded cushions, glassware, and supporting merchandise helped unify the visual theme and encouraged interaction.
Experience-Led Design Features
A key feature of the activation was the selfie station — a curated corner perfect for brand engagement and social media sharing. With the rise of user-generated content, especially in luxury hospitality, providing an Instagrammable moment is both a strategic and creative win.
From floor plans to finishing touches, Datum managed the full delivery. We liaised with The Mitre’s operations team, coordinated external suppliers, and ensured brand guidelines were met at every turn.
Full Project Management from Start to Finish
Our work on the Taylors Port takeover was delivered as a full-service package. Datum handled everything from ideation to installation, ensuring seamless communication, consistent branding, and quality workmanship throughout.
Over the three-month installation, the space not only became a brand showcase but also a point of customer curiosity and conversation. The collaboration between Taylors Port and The Mitre Hotel highlighted how immersive, well-executed brand activations can elevate the customer experience and drive deeper brand loyalty.
The Value of Retained Creative Partnerships
This activation is a powerful example of how ongoing creative partnerships can unlock brand potential. For clients like Taylors Port, working with Datum means access to our multi-disciplinary team — spanning creative, print, and digital — and the assurance that every element is executed to the highest standard.
Whether it’s a one-off activation or part of a broader retained service agreement, we bring the same energy, precision, and creativity to every project.
Considering a Brand Takeover?
At Datum, we specialise in helping brands make a statement. From immersive installations to event branding and creative concept development, our team is ready to support you every step of the way.
Call 01707 251222 or email [email protected] to discuss how we can bring your next brand campaign to life.
