In today’s fast-paced digital landscape, businesses across every sector are battling with one common challenge: time. Too often, teams are tied up with repetitive administrative tasks, basic enquiries, and content generation, leaving little room for strategic thinking or innovation. But what if you could automate the everyday? What if your team could hand off routine work to a custom-built AI assistant and instead focus on what really matters — growth?
At Datum, we believe in blending creativity with technology. Our tailored ChatGPT solutions are designed to do just that: streamline your workflow, enhance productivity, and enable smarter working across your marketing, sales and support functions. Whether you’re in the commercial sector juggling campaigns and client comms, or in education managing stakeholder communication and resource creation, a bespoke ChatGPT can become your most reliable team member.
What is a Custom ChatGPT?
Unlike the public version of ChatGPT, a custom GPT is purpose-built for your business. It’s trained on your tone of voice, services, FAQs, and internal workflows. It understands your unique language, your client expectations, and your brand ethos. Imagine it as a digital assistant that doesn’t need onboarding, never takes a break, and operates 24/7.
With Datum’s approach, we don’t just drop in some generic prompts and call it a day. We work closely with you to build a structured, intelligent model that reflects your operations and brand. The process includes:
- Uploading content (such as case studies, brochures, internal docs, website copy)
- Crafting a library of 100 frequently asked questions and responses
- Defining tone, brand personality, and sector-specific language
- Programming daily-use prompts for tasks like content creation, quoting, lead qualification or campaign planning
Why It Matters
The real power of a ChatGPT lies in what it gives back: time. By removing the burden of mundane tasks, your team can redirect energy towards higher-value activities like strategy, innovation, and client relationships. For example:
- Marketing Teams can instantly generate social media posts, email sequences, and blog outlines
- Sales Departments can use it for lead nurturing scripts, objection handling, and product summaries
- Customer Service teams can automate responses to FAQs or manage triage workflows
- Education Providers can use it to create lesson plans, student resources, and stakeholder updates
The result? Faster turnarounds, fewer bottlenecks, and consistent messaging across all channels.
The Setup: How Datum Builds Your GPT
Our process is collaborative and comprehensive. It begins with a discovery session, where we identify the most repetitive or time-consuming tasks in your day-to-day. Then, we:
- Gather Content: We collate your existing assets (PDFs, slide decks, tone of voice guides, service packs).
- Build an FAQ Bank: We create or help you create up to 100 relevant Q&As tailored to your customer base.
- Define Voice and Structure: We ensure the GPT responds in line with your brand guidelines.
- Set Prompt Workflows: From writing emails to generating SEO titles, we embed prompts that guide the AI to complete key tasks.
- Test & Refine: We provide hands-on support to test, tweak, and optimise performance.
This GPT becomes a retained asset your team can depend on. Plus, it evolves with your business: we can refresh the data quarterly or as needed.
Use Cases in Action
- Commercial Sector: A property firm uses their custom GPT to draft property descriptions, auto-respond to viewing requests, and manage client FAQs.
- Education Sector: A multi-academy trust employs a GPT to automate weekly newsletter content, draft communications to parents, and assist staff with report writing.
- Marketing Agencies: Use GPTs to create campaign outlines, schedule templates, and client proposals.
Ready to Automate the Everyday?
Discover how a custom ChatGPT can unlock time and energy for your team to focus on strategic growth. Whether you’re looking to streamline admin, supercharge marketing, or improve stakeholder communication, our AI assistants are here to help.
Contact Datum today to book a demo or consultation
