In today’s fast-paced digital world, it’s easy to overlook traditional channels like print. But here’s the truth: print marketing is not only alive—it’s thriving. At Datum, our 30+ years of experience in creative and print solutions have taught us one thing: when executed strategically, print marketing in the digital age remains a powerful tool for engagement, trust-building, and ROI.
The Tangibility Advantage
While digital campaigns can be effective, they often compete for attention in a noisy online environment. Print, on the other hand, cuts through that clutter. Research from the Direct Marketing Association shows that direct mail achieves a 4.4% response rate compared to just 0.12% for email. That tactile experience of holding a beautifully designed brochure or well-crafted piece of direct mail creates a lasting impression.
At Datum, we understand that print speaks volumes when it’s well executed. Whether it’s high-impact direct mail, event materials, or brand collateral, the physical presence of print provides something digital simply can’t: permanence.
Print + Digital = The Winning Formula
Modern marketing is not about choosing between print and digital—it’s about integration. Studies show that campaigns combining print and digital channels are 400% more effective than digital alone. Print acts as a powerful touchpoint in omni channel strategies, guiding users online through QR codes, personalised URLs, or augmented reality features.
Datum’s expertise across Creative, Print and Digital means we deliver cohesive, integrated campaigns that maximise engagement at every stage. Our design and branding teams create stunning visuals that translate seamlessly from screen to page, ensuring consistency and impact.
Trust and Credibility Still Matter
Print signals professionalism. In a time when digital content is easily faked or misinterpreted, the weight and quality of a printed document signal authority and authenticity. According to a survey by MarketingSherpa, 82% of consumers trust print ads when making a purchase decision – more than any other advertising medium.
This credibility is especially crucial in sectors like education and financial services, where Datum frequently supports clients with printed reports, prospectuses, and branded stationery that reflect their values and boost stakeholder confidence.
Sustainability: The New Standard
A common myth is that print equals waste. But modern print marketing in the digital age is smarter and greener. At Datum, we partner with ISO 14001-accredited suppliers, use recycled and FSC-certified materials, and focus on right-size production to minimise waste.
Print isn’t inherently unsustainable—bad printing is. By aligning your campaigns with ethical production methods and thoughtful distribution, print can be both impactful and responsible.
Personalisation and Data-Driven Print
Just like digital, print can be targeted, data-driven and measurable. Advances in digital printing allow for hyper-personalised content tailored to individual recipients—a technique proven to increase engagement rates. Coupled with powerful CRM integration, personalised print can significantly boost retention and response rates.
Datum leverages data and strategic insights to deliver targeted print campaigns that speak directly to the audience. Whether it’s personalised direct mail for alumni outreach in schools or product catalogues for B2B clients, we deliver precision with purpose.
Retained Print Support: A Smarter Investment
Our print services go beyond one-off jobs. Through retained partnerships, we help clients plan and execute ongoing print campaigns with clarity, speed, and consistency. This model reduces admin, accelerates turnaround, and provides predictable costs—a valuable asset in budget-conscious environments.
Datum clients like Surrey and Borders NHS Trust and Swatch UK Group benefit from our retained studio support, enjoying peace of mind with a creative partner who knows their brand, their market, and their priorities.
The Future is Printed (and Digital)
Print marketing in the digital age is not an either/or debate. It’s about harnessing the strengths of each medium to create a brand experience that is as effective as it is memorable. When used strategically, print delivers results, builds trust, and complements your digital efforts in ways that elevate your entire marketing strategy.
At Datum, we champion a full-service approach—creative ideation, design, print management, and digital integration—under one roof. Our mission is to craft work that connects, inspires, and delivers real value.
