Introduction
At Datum, we’re proud of the long-term partnerships we build with our clients. Over the past decade, we’ve worked closely with Royal Bank of Canada (RBC) on a wide range of projects. So, when RBC moved into their new London headquarters at 100 Bishopsgate, they trusted us to deliver a large-scale installation that reflected their brand, supported their working environment, and could be adapted with ease.
A Landmark Move to 100 Bishopsgate
RBC’s London headquarters spans the first seven floors of the 37-storey 100 Bishopsgate tower, covering an impressive 250,000 square feet. Moving into such a high-profile space, it was essential that their office environment aligned with their global brand identity while also creating an engaging, professional experience for staff and visitors.
RBC approached Datum to deliver graphics installations throughout the new space, from the reception area to multiple floors and lift lobbies. With such a significant footprint to cover, they needed a solution that would:
- Allow for consistent branding across all areas
- Enable quick and clean installations
- Avoid disruption to day-to-day office activity
- Provide flexibility for future updates
Our Recommended Solution: Magnetic Wall Coverings
After reviewing the requirements and considering the scale of the project, we proposed magnetic wall coverings as the ideal choice. This innovative approach meant graphics could be applied quickly and efficiently, while also being easily updated or replaced at short notice.
The result was a clean, professional finish that not only enhanced the workspace visually but also offered long-term practical benefits for the RBC facilities team.
The Benefits of Magnetic Wall Coverings
Magnetic wall coverings are an increasingly popular choice for corporate environments. They combine high-quality print with flexibility and efficiency. Some of the key benefits include:
- Easy Installation & Replacement – Graphics can be installed without the need for messy adhesives or time-consuming processes. This means minimal disruption to staff and quicker turnaround times.
- Cost-Effective Updates – Branding and messaging can be refreshed without the expense of removing and replacing entire wall finishes. Only the printed layer needs to be updated, reducing costs over time.
- Flexibility for Campaigns & Events – Magnetic graphics are ideal for businesses that need to change content regularly, whether for seasonal campaigns, corporate events, or updated brand messaging.
- Durability – Magnetic bases remain fixed in place, allowing for multiple graphic changes while keeping the overall look sharp and professional.
- Clean & Sustainable – With no need for permanent adhesives, this approach reduces waste and keeps the environment free from unnecessary disruption or mess.
- Professional Aesthetic – The seamless finish delivers a high-quality look that can elevate any space, from reception areas to client-facing meeting rooms.
Delivering for RBC
Our work for RBC at 100 Bishopsgate covered a variety of spaces, including:
- Reception Area – The first impression for clients and visitors, featuring bold yet professional graphics aligned to RBC’s global identity.
- Lift Lobbies – Ensuring branding was visible across multiple floors, creating a cohesive experience throughout the building.
- Workplace Floors – Adding visual interest while reinforcing company culture across staff working areas.
The magnetic wall covering system meant we could work quickly and efficiently, ensuring minimal disruption to a busy corporate office. Most importantly, it gave RBC a flexible solution they could adapt in the future.
A Partnership Built on Trust
Our ongoing relationship with Royal Bank of Canada reflects the value of long-term collaboration. Over more than 10 years, Datum has delivered creative, print, and installation services for RBC across numerous projects. By understanding their brand and anticipating their needs, we’ve been able to provide solutions that not only look great but also support their business operations.
The 100 Bishopsgate project is just one example of how we help clients transform their environments with smart, adaptable design and installation methods.
Conclusion
For a corporate headquarters of this scale, choosing the right installation method was critical. By recommending and installing magnetic wall coverings, we ensured RBC’s new London home could be branded effectively, updated easily, and maintained to the highest standards.
At Datum, we specialise in providing solutions that combine creativity with practicality. Whether you’re a global business like RBC or a local company looking to refresh your workspace, we deliver installations that are flexible, efficient, and built to last.
