Events have reasserted their value in a world where digital channels often dominate. Despite the evolution of marketing, events continue to offer something that screens cannot: real, in-person experiences that build relationships, trust and momentum for brands.
For UK businesses, events represent a high-value opportunity to connect with audiences, launch products, showcase services and generate leads. With the events industry in the UK now generating over £61 billion each year, it is clear that companies still view live experiences as essential to their growth strategies.
Datum helps businesses deliver high-impact event presence, combining creative design, expert print, dynamic digital content and seamless installation. In this blog, we explore the ongoing relevance of events, the challenges businesses face, and how to make your next event truly work for you.
The Value of Events in 2025
Recent data shows the UK events industry is thriving. The sector generates £61.653 billion annually, with business events contributing £33.6 billion to the UK economy. More than 7 million people attend exhibitions and trade shows each year. Perhaps most tellingly, 87% of businesses report higher-quality leads from in-person events than from digital-only campaigns.
These figures reflect a clear truth: the value of events lies not just in visibility, but in connection.
Why Events Still Matter
Events provide a level of engagement, trust and memorability that is hard to match elsewhere. Businesses continue to invest because face-to-face engagement builds trust faster than virtual interactions. Brand visibility is stronger in physical spaces with fewer digital distractions. Products and services can be demonstrated and discussed more naturally. Leads generated at events tend to be more qualified and ready to progress. Events also allow for better competitive awareness through industry observation and networking.
Common Challenges in Event Planning
Despite their value, events come with challenges. Businesses often face limited internal resources, from design capacity to logistics support. Creating high-impact visuals under pressure can be difficult. Finding trusted suppliers for print and signage, or managing installation smoothly, can become time-consuming. Measurement is another pain point—many organisations lack tools to properly assess return on investment.
These issues can hinder the success of an event, which is why working with a reliable partner like Datum can significantly reduce stress and improve results.
Datum’s End-to-End Event Support
Datum is more than a supplier – we’re your event partner from start to finish. We provide everything needed for a successful presence.
We begin with creative design tailored to your goals. Our experienced designers build visually arresting graphics that align perfectly with your brand identity. Whether it’s backdrops, screens, or signage, we create assets that command attention.
From there, we move into high-quality print and signage. Brochures, flyers, large-format graphics, and branded stationery are produced with speed, precision and consistency.
We also develop engaging digital screen content. From branded animations to video loops and product showcases, our content turns your screen space into a visual hub that draws people in.
Finally, we manage installation and logistics. That includes transport, setup, screen configuration and final checks. You’ll know your stand is ready before the doors even open.
How to Make Your Event Count
To get the most from your event investment, it’s important to approach it with structure. Start by defining your goals—are you seeking leads, brand awareness, press coverage, or partnerships? Book your stand space early, then build your visual and engagement strategy around it.
Working with a single provider like Datum ensures consistency and fewer communication errors. Plan digital elements like QR codes or interactive screens ahead of time to encourage engagement.
And perhaps most importantly, plan for how you will measure success – set targets for visitor engagement, social activity, lead generation, and post-event follow-ups. Good preparation increases your return on investment and reduces pressure during the event.
FAQ: Quick Answers About Events
What is event marketing?
Event marketing is a strategy where businesses promote their products or services by participating in events like expos, trade shows or conferences. It helps create awareness, build relationships and generate leads.
Who benefits most from events?
Any brand that thrives on relationships, visibility, or product interaction. This includes sectors like B2B services, education, retail, and tech.
Why work with one supplier?
It reduces delays, improves visual consistency, and avoids miscommunication between multiple vendors. It’s more efficient.
How can I measure success?
Set goals around leads captured, social mentions, QR scans, and post-event sales. Then track against them during and after the event.
What You Gain by Working with Datum
Datum gives you more than materials – we give you confidence. With one contact for design, print, digital and install, you’re free to focus on your message and audience.
We are fast, creative and dependable. Our clients trust us to deliver what we promise, on time and with impact. That’s why businesses choose Datum for their events.
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Give us a call on 01707 251222
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