For beverage brands, standing out in a crowded marketplace requires more than just a beautiful bottle. It’s about creating memorable brand experiences – the kind that spark conversations, build loyalty, and ultimately drive sales. At Datum, we specialise in bringing these experiences to life through powerful creative, strategic retail execution, immersive events, and standout video content.
This blog explores how our creative, print, and digital teams support drinks brands across a wide range of touchpoints – including luxury champagne labels, premium ports, and celebrated cognacs.
Why brand experience matters for beverages
Beverages – particularly in the premium and luxury space – are deeply tied to perception. The way a product is presented at retail, the tone of its video content, and the energy of a product launch all feed into how consumers feel about the brand.
Creating high-impact visual moments across retail spaces, sports events, trade shows, and media campaigns builds deeper connections between brands and their audiences. Whether you’re aiming to elevate an established label or launch a new product, the journey starts with strategic brand storytelling.
Creating cinematic brand stories
Video content is one of the most powerful tools for storytelling — and for beverages brands, it can evoke heritage, exclusivity, and aspiration. We’ve worked closely with Champagne Bollinger for several years, delivering cinematic video content that celebrates its iconic status.
From a limited-edition 007 Champagne release to a brand collaboration with Aston Martin, we’ve helped bring Bollinger’s story to life on screen. Other standout projects include the Royal Warrant announcement and a dynamic partnership video with the RFU.
These videos aren’t just visually rich — they’re brand assets designed to drive engagement, support PR campaigns, and strengthen brand positioning.
Designing retail spaces that captivate
Retail remains a key environment for influencing purchase decisions. We help drinks brands translate their campaigns into high-impact in-store moments — whether that’s through bold window displays, strategic product placement, or engaging POS materials.
Datum leads site surveys and manages installations for retail campaigns involving Champagne Bollinger, AIX, and Ayala, among others. By liaising directly with the drinks brands and retail outlets, we ensure that creative execution matches the brand vision perfectly.
Every visual detail is considered – from lighting and layout to seasonal graphics – creating cohesive brand storytelling across every square inch of display.
Event moments that drive awareness
Events offer beverages brands the chance to interact directly with their audiences in an immersive way. At Datum, we handle every stage – from creative design to production, installation, and onsite logistics.
We’ve supported brands like Heineken at F1, Bollinger at Royal Ascot, and multiple campaigns for the 6 Nations RFU. These events are more than just visibility opportunities – they are brand-building environments where customers taste, experience, and remember.
For product launches, we’ve managed full venue takeovers — transforming restaurants and event spaces to reflect a brand’s identity and values.
Trade shows and tasting events
First impressions matter. That’s why we take a full-service approach to trade shows and tastings – designing and delivering environments that are visually impactful, easy to navigate, and reflect the premium nature of our clients’ beverages.
From branded stands to interactive displays and digital signage, we support brands through every stage – planning, production, delivery and setup. Our experienced team ensures everything arrives on time, looks flawless, and works seamlessly.
Creative campaigns and retained support
Our in-house creative studio provides everything from branding, artwork, and social media assets to animations and microsites. For many of our drinks clients, we offer retained studio support – giving them access to a full creative department without the overheads.
This model ensures brand consistency, creative agility, and predictable budgeting – all while maintaining premium quality and quick turnarounds.
Quick Answers: Working with Datum for Beverages Brands
What services does Datum offer to beverages brands?
- Video production (campaigns, interviews, social)
- Retail display design and installation
- Event branding and onsite logistics
- Trade show stand creation
- Creative campaigns and artwork
- Retained studio support
Do you manage logistics and installs? Yes. From site surveys to final install, we handle production, delivery, and management – including international rollouts.
Can we retain Datum as our creative partner? Absolutely. We offer flexible retainer options, ideal for brands needing regular creative work with fixed monthly costs.
How experienced are you in the beverages sector? We’ve worked with brands including Champagne Bollinger, Heineken, Taylors Port, Delamain Cognac, Nyetimber to name just a few – across retail, digital, events and video.
Step-by-step: Launching a Campaign with Datum
- Briefing session – We meet to understand your goals, timings, and brand objectives.
- Creative proposal – Concepts, visuals, and budgets shared for approval.
- Production – We manage artwork, video, fabrication, or digital delivery.
- Install / Launch – Onsite support and logistics taken care of.
- Review & Optimise – We analyse results and recommend improvements.
Why leading drinks brands trust Datum
We understand the pressures drinks brands face – fast-moving markets, seasonal demand, and ever-rising consumer expectations. By partnering with Datum, you gain a proactive, experienced team that delivers high-quality outcomes across video, print, events, and digital.
We take pride in becoming an extension of your team — creative, accountable, and focused on delivering impact where it matters.
