In celebration of 60 years since the release of Goldfinger, one of the most iconic films in the James Bond franchise, Champagne Bollinger has unveiled a limited-edition bottle, commemorating its longstanding relationship with the world’s most famous spy. The bond between the Bollinger and Fleming families dates back to 1979, when the champagne house first appeared in Moonraker. Since then, Bollinger has become a symbol of sophistication, luxury, and elegance that perfectly complements Bond’s character. To mark this milestone, Bollinger has launched a special collector’s edition bottle, encased in a luxury, handcrafted Globe-Trotter case, a fitting tribute to the shared values of craftsmanship and heritage between Bond and Bollinger. You can read more about this historic collaboration in this article.
Crafting the Story: Bollinger Entrusts Datum with a Bond-Worthy Challenge
To celebrate this occasion, Champagne Bollinger enlisted Datum to create an unforgettable 60-second social media film, designed to highlight the limited-edition bottle and its stunning Globe-Trotter case. This video was to be used across multiple platforms, including Instagram, Facebook, and LinkedIn, ensuring it reached a global audience.
We were tasked with capturing the essence of Bollinger’s craftsmanship, highlighting the painstaking attention to detail that goes into the production of both the champagne and the luxury case. Our brief was clear: the film needed to communicate the quality, tradition, and heritage behind this exclusive gift set.
The project began with a visit to the Globe-Trotter factory in Hoddesdon, Hertfordshire, where we documented the handcrafted process of creating the bespoke case. Every element was carefully constructed by artisans, echoing the meticulous craftsmanship that Bollinger itself is renowned for. From there, our journey continued to the prestigious Champagne region of France, where we had the privilege of visiting the Bollinger vineyards and cellars. This behind-the-scenes access allowed us to capture the time-honoured methods of champagne production that have been preserved for generations.
Working alongside our creative partners, StudioPow, we developed the story from concept to completion, collaborating on the storyboard, filming, and post-production. Every shot was meticulously planned to showcase both brands’ devotion to detail and excellence, bringing the story of this limited-edition set to life.
Beyond the Video: Crafting a Complete Marketing Experience
Our work didn’t stop at the video. Datum also created a range of marketing materials to support the campaign. We developed a series of press adverts, including bar graphics for high-end venues where the limited-edition champagne is sold, such as London’s Burlington Arcade. Additionally, we designed and produced a podium to display the champagne gift set in retail environments, providing a premium showcase that reflects the exclusivity of the product.
Each piece of collateral was crafted with the same level of precision as the film, ensuring consistent messaging and brand integrity across all touchpoints. Our aim was to create a seamless campaign that reflected the elegance of both Bollinger and James Bond, from the video production to the physical display units.
End-to-End Campaign Management by Datum
From creative concepts to final production, Datum managed the entire campaign, covering all aspects of creative design, video production, print production, and retail display. Our comprehensive approach ensured that every part of the project was handled with the utmost care and professionalism. By working closely with Champagne Bollinger, Globe-Trotter, and our creative partner StudioPow, we delivered a campaign that not only celebrated a key milestone in James Bond history but also reinforced the heritage and prestige of the Bollinger brand.
With years of experience in managing integrated campaigns, Datum provided a one-stop solution for this unique project. We handled everything from the early creative brainstorming sessions to the final installation of in-store displays, ensuring that Bollinger’s vision was realised at every stage.
A Campaign That Shaken and Stirred Success
The campaign has been a resounding success, with positive feedback across all platforms. The video received significant engagement on social media, and the collaboration between Bollinger and Bond has reignited the excitement for both brands among collectors and fans alike.
We’re proud to have been a part of this prestigious project, and we continue to build long-term relationships with brands that value creativity, craftsmanship, and quality. Watch this space for more exciting collaborations and campaigns that combine the worlds of luxury and entertainment.
Explore more behind-the-scenes moments and celebrations of James Bond‘s 60th anniversary with these exclusive YouTube videos showcasing the 007 event:
For more on this exclusive release, check out Champagne Bollinger’s feature on the 60th-anniversary celebration of James Bond’s Goldfinger here.
