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Hands-on inspiration

Adding some sparkle to the Godshaw Jewellers website

Our client
Godshaw Jewellers are an independent, family run Jewellers based locally in Hertfordshire. Established in 1947 by Freddy Godshaw, and now in the hands of his son Steve Godshaw. Godshaw Jewellers are a warm and welcoming family business that provides the highest customer care and service, which extends to their suppliers.

The challenge
Godshaw wanted a website that was fully responsive across all devices that integrated with their social media channels including Twitter, Pinterest, Instagram and Facebook. They also wanted a website that was easy to update with new products and the possibility of becoming a full e-commerce platform enabling them to sell online.

godshaw1

Our value-added solution
It was quickly decided that we should design a bespoke website based on the WordPress platform, which would allow the client to easily update assets on their site. Whilst designing and constructing the site, we also set up the foundations for SEO including:

• Site layout and structure
• Meta Tags
• Basic Keyword research and implementation
• Google Analytics (enabling Godshaw’s and Datum to measure and track success)

We also included their social media channels into the website, at the same time we encouraged the use of social media traffic, particularly using the same keywords on their social media channels to drive traffic back to the site

godshaw2

“Datum have been an absolute pleasure to work with and we’re thrilled with the finished site. It’s exactly what we had in mind. Damian was endlessly helpful, efficient and responsive, we are very grateful for all his hard work. Thank you for a fabulous website Datum!”
Georgina Bennett
Marketing, Godshaw Jewellers

What’s next…
We are supporting Godshaw’s with how to use WordPress and are now formalising a support plan to help them take the site onwards in regards to SEO, localised SEO and inbound marketing.

www.godshawjewellers.co.uk