Why this matters now Search is changing. We still type queries into Google, but more and more, people ask AI chat tools for quick, sourced answers. If your site is easy for humans to read and easy for machines to…
In the ever-evolving world of sportswear, it’s not just about performance – it’s about identity. That’s why Playas, a bold new sportswear brand founded by two professional goalkeepers, turned to Datum to help shape their visual direction. With just a…
In a rapidly evolving digital world, the way we search for information is shifting. With the rise of artificial intelligence and conversational tools like ChatGPT, traditional search engines such as Google are no longer the sole option for finding answers….
When one of the world’s most revered Champagne houses receives a prestigious Royal Warrant, the occasion deserves to be celebrated not just with a toast, but with a timeless creative record. Champagne Bollinger – known globally for its craftsmanship, heritage,…
Featuring unique formats, folds, and finishes to make brochures stand out When it comes to first impressions, brochures are an incredibly powerful asset. Done well, they act as compact brand ambassadors: informative, tactile, and bursting with personality. In a sea…
As the longer days of summer draw near, brands are looking to refresh their visual identities with impactful design. At Datum, we believe that change presents not just an opportunity but a creative imperative. In this blog, we explore the…
In today’s competitive business landscape, every resource counts – especially time and budget. Yet, many commercial organisations still wrestle with the complexity, inconsistency, and hidden costs of managing print in-house. That’s where print management comes into its own. At Datum,…
In the fast-paced world of digital marketing, staying ahead of audience interests is key to driving engagement. For businesses and educational institutions alike, understanding what people are searching for is crucial to creating content that resonates. That’s where Google Trends…
As Instagram continues to evolve at pace, staying ahead of the curve is no longer optional for brands that want to connect, engage, and grow. The visual-first platform is home to over two billion users worldwide, and its trends shape…
At Datum, we believe that successful event management is about more than just showing up on the day with a pop-up banner and a smile. It’s about strategy, preparation, flawless execution – and above all – making sure your brand…
Whether you’re a small startup in St Albans, a high-street retailer in Hitchin, or a growing business in Cuffley, choosing the right marketing support in Hertfordshire can transform how you connect with your customers. At Datum, we work with a…
Creating a school magazine is more than a term-end task or a student project – it’s a chance to celebrate community, showcase achievements, and build school spirit. Whether you’re highlighting academic milestones, sharing student stories or presenting creative writing and…
