As the longer days of summer draw near, brands are looking to refresh their visual identities with impactful design. At Datum, we believe that change presents not just an opportunity but a creative imperative. In this blog, we explore the…
In today’s competitive business landscape, every resource counts – especially time and budget. Yet, many commercial organisations still wrestle with the complexity, inconsistency, and hidden costs of managing print in-house. That’s where print management comes into its own. At Datum,…
In the fast-paced world of digital marketing, staying ahead of audience interests is key to driving engagement. For businesses and educational institutions alike, understanding what people are searching for is crucial to creating content that resonates. That’s where Google Trends…
As Instagram continues to evolve at pace, staying ahead of the curve is no longer optional for brands that want to connect, engage, and grow. The visual-first platform is home to over two billion users worldwide, and its trends shape…
At Datum, we believe that successful event management is about more than just showing up on the day with a pop-up banner and a smile. It’s about strategy, preparation, flawless execution – and above all – making sure your brand…
Whether you’re a small startup in St Albans, a high-street retailer in Hitchin, or a growing business in Cuffley, choosing the right marketing support in Hertfordshire can transform how you connect with your customers. At Datum, we work with a…
Creating a school magazine is more than a term-end task or a student project – it’s a chance to celebrate community, showcase achievements, and build school spirit. Whether you’re highlighting academic milestones, sharing student stories or presenting creative writing and…
Maintaining a compelling, up-to-date school website is no longer optional. It’s a vital tool for communication, engagement, and reputation management in both the independent and state sectors. Yet one question remains consistent across education clients: how often should a school…
In the fast-evolving world of branding and design, the aesthetic choices you make say a great deal about your business. Among the most prominent creative debates today is the question of minimalist branding vs maximalist branding. Which style better serves…
In today’s fast-paced and highly competitive market, consistency is more than a luxury—it’s a necessity. From your website to your social media channels, and from your email signatures to printed marketing materials, every touchpoint is an opportunity to reinforce who…
In today’s fast-paced digital world, it’s easy to overlook traditional channels like print. But here’s the truth: print marketing is not only alive—it’s thriving. At Datum, our 30+ years of experience in creative and print solutions have taught us one…
Introduction Print advertising has long been a cornerstone of effective marketing – from leaflets and flyers to brochures and direct mail. But in a digital-first world, clients often ask, “Can we actually measure the ROI of print advertising?” The answer…
