Blogs
Tips, how-to-guides, digital marketing hacks and insights to help your business grow.
[contact-form-7 id=”02f068d” title=”Subscribe”]
Print Marketing Is Not Dead Why It Still Delivers in a Digital World
Thu 26th Jun 2025
In today’s fast-paced digital world, it’s easy to overlook traditional channels like print. But here’s the truth: print marketing is not only alive—it’s thriving. At Datum, our 30+ years of experience in creative and print solutions have taught us one…
How to Measure the ROI of Print Advertising
Tue 24th Jun 2025
Introduction Print advertising has long been a cornerstone of effective marketing – from leaflets and flyers to brochures and direct mail. But in a digital-first world, clients often ask, “Can we actually measure the ROI of print advertising?” The answer…
Eco-Friendly Printing: How to Make Sustainable Design Choices
Mon 16th Jun 2025
In today’s increasingly climate-conscious world, sustainable print design is no longer a niche concept—it’s a necessity. At Datum, we believe that great design should not come at the expense of the planet. From material selection to production methods, there are…
Backing Bold Ideas: How Datum Is Scaling Creative Growth with Investec
Sun 15th Jun 2025
We’re pleased to share that Datum has been featured in a recent Investec case study, spotlighting the financial partnership supporting our continued growth. As a full-service creative agency, we’re taking on larger-scale work for leading brands, which means the demands…
10 Digital Marketing Trends Shaping Smarter Brands in 2025
Sat 7th Jun 2025
The digital marketing landscape is evolving at breakneck speed. In 2025, staying relevant means more than just having a website or running occasional ads. It’s about strategically adopting the latest innovations to enhance customer experience, streamline workflows, and drive measurable…
Play On: Rebranding and Web Design for Blue Flag Visual
Mon 2nd Jun 2025
In the fast-moving world of video content, having a strong brand and digital presence is non-negotiable. Blue Flag Visual, a fast-growing video production agency based next door to us in Sopers House, Cuffley, understands this better than most. Known for…
Automate the Everyday: How ChatGPTs Free You to Focus on Growth
Sun 1st Jun 2025
In today’s fast-paced digital landscape, businesses across every sector are battling with one common challenge: time. Too often, teams are tied up with repetitive administrative tasks, basic enquiries, and content generation, leaving little room for strategic thinking or innovation. But…
Local SEO Explained: Boost Your Hertfordshire Business Visibility Online
Sat 31st May 2025
In an increasingly competitive digital landscape, local visibility can make all the difference to your business. Whether you’re a café in St Albans, a solicitor in Watford, or a tradesperson in Hitchin, how well your business performs in local search…
Trust, Traffic & Google Rankings: The Power of Quality Backlinks
Thu 29th May 2025
In the ever-evolving world of digital marketing, backlinks remain one of the most powerful tools in a brand’s SEO arsenal. Often underestimated or misunderstood, a robust backlink profile can significantly improve your website’s visibility, build trust with search engines, and…
Local Marketing Smarts: How SEO and PPC Deliver Results for Hertfordshire SMEs
Wed 28th May 2025
In today’s competitive landscape, small and medium-sized enterprises (SMEs) across Hertfordshire are constantly seeking new ways to boost visibility, attract customers, and drive growth. Two of the most powerful digital marketing tools available to local businesses are Search Engine Optimisation…
Top Event Print Trends for 2025
Tue 27th May 2025
As the events industry roars back to life, brands and organisers are seizing the opportunity to make bold, creative statements through print. At Datum, we’ve seen a sharp rise in demand for innovative event print solutions that not only capture…
Visual Storytelling at Scale: Datum’s Work for ISBA 2025
Mon 26th May 2025
Every year, the Independent Schools’ Bursars Association (ISBA) hosts a flagship conference that brings together leaders, suppliers, and key decision-makers across the education sector. For Datum, this annual event is more than just a date in the diary—it’s a collaborative,…