Blogs
Tips, how-to-guides, digital marketing hacks and insights to help your business grow.
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Power Up Your Brand with Ongoing Creative Support
Thu 10th Apr 2025
Maintaining a strong and consistent brand presence has never been more vital. As consumer behaviours evolve and digital channels multiply, businesses are increasingly required to produce high-quality, tailored content at speed – and on repeat. That’s where Datum’s retained studio…
SEO, PPC or Social—What’s the Best Fit for Your Digital Marketing Goals?
Tue 8th Apr 2025
When it comes to building a successful digital presence, the options can feel overwhelming. Should you invest in Search Engine Optimisation (SEO), Pay Per Click (PPC) advertising, or ramp up your Social Media Marketing? The answer depends on your goals,…
Why a Retained Creative Studio is Your Secret Business Weapon
Fri 4th Apr 2025
In today’s fast-paced, brand-saturated marketplace, consistency, agility, and creativity are essential for businesses aiming to stay ahead. Whether you’re in the commercial sector or part of a forward-thinking educational institution, the ability to react quickly to new opportunities and maintain…
Understanding Signage: What Types of Signs Can Elevate Your Brand Presence
Wed 2nd Apr 2025
In today’s competitive marketplace, signage is more than a way to display your business name—it’s a vital tool for branding, communication, and customer engagement. The right signage helps your business stand out, build trust, and drive footfall. But with so…
How to Design a Brochure That Converts
Tue 1st Apr 2025
Introduction A well-designed brochure remains one of the most powerful marketing tools in your arsenal—whether you’re promoting a product, service, event, or your entire brand. But not all brochures are created equal. The ones that convert—that inspire action—are designed with…
Top 10 Graphic Designers in London: The Creative Minds Shaping the Industry
Wed 26th Mar 2025
London is home to some of the world’s most talented graphic designers, shaping the visual landscape of brands, publications, and digital media. Whether pioneering new creative trends or redefining visual storytelling, these designers influence industries far beyond the UK. In…
Social Media on Autopilot: How Managed Social Media Can Free Up Your Time and Boost Engagement
Tue 25th Mar 2025
Introduction Most businesses know they should be active on social media, but keeping up with regular posting, engagement, and strategy can be overwhelming. From brainstorming content ideas to creating eye-catching graphics and scheduling posts—it’s a full-time job! That’s where Datum…
10 Simple Ways to Drive Traffic to Your Website – For Free!
Mon 24th Mar 2025
Every business wants more eyes on their website, but not everyone has a big marketing budget. The good news? There are several effective, no-cost ways to bring more visitors to your site. Whether you’re a start-up, a small business, or…
The Psychology of Exhibition Design: How Layout and Colour Influence Visitors
Fri 21st Mar 2025
When we think of exhibitions, we often focus on the products or messaging. Yet, beneath the surface lies a finely tuned science—one rooted in human psychology. Every successful exhibition stand or event space is meticulously designed to influence behaviour, mood,…
The Latest Instagram Features of 2025: Enhancing User Experience and Engagement
Thu 20th Mar 2025
In 2025, Instagram has introduced a series of innovative features designed to enrich user interaction and provide creators with advanced tools to engage their audiences more effectively. Here’s an overview of the most notable updates: Profile Grid Adjustment to 4:5…
The Best AI Tools for Content Creation: From Blogs to Brochures
Tue 18th Mar 2025
Introduction AI has revolutionised the way businesses create content. From generating engaging blog posts to crafting compelling marketing brochures, AI-powered tools are streamlining the content creation process like never before. But with so many options available, which AI tools should…
Boost Engagement with Interactive Print Brochures
Tue 18th Mar 2025
Print brochures have long been a staple of marketing materials, but in today’s digital-first world, businesses must find new ways to make them more engaging. By integrating interactive elements such as QR codes, Augmented Reality (AR), and Near Field Communication…