Blogs

Tips, how-to-guides, digital marketing hacks and insights to help your business grow.

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Beyond In-House: The Hidden Benefits of Outsourced Marketing

In today’s fast-paced business world, having a strong marketing presence is essential for growth. However, many businesses struggle to maintain an in-house marketing team due to the costs, resource demands, and ever-evolving industry trends. This is where outsourced marketing becomes…

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Website Not Converting? Here’s How to Fix It

A well-designed website is more than just an online brochure; it’s a powerful tool to generate leads, increase sales, and build customer relationships. However, if your website is getting traffic but not converting visitors into customers, something isn’t working. The…

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Marketing Strategies for Schools: How to Attract Students with Creative Design

In today’s competitive education sector, schools must go beyond academic excellence to stand out. A strong visual identity, professional prospectuses, and compelling open day materials play a key role in attracting prospective students and parents. At Datum, we specialise in…

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Are You Selling Your Creative Agency? We Are Buying!

In today’s competitive digital landscape, agency owners often find themselves at a crossroads. Whether you’re looking to scale new heights or transition to your next venture, selling your digital, creative, or print agency can be a strategic move. At Datum,…

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How Datum Supports the Education Sector with Print and Digital Solutions

Introduction In the ever-evolving education sector, effective communication is vital. Schools, colleges, and universities must engage students, parents, and stakeholders in ways that are both creative and practical. At Datum, we specialise in providing tailored print and digital solutions to…

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20 Years of Facebook: Fun Facts, Business Benefits & How Datum Can Help

A Look Back at Facebook’s 20-Year Journey On 4th February 2004, Mark Zuckerberg and his Harvard roommates launched a social network that would change the digital landscape forever. What started as a platform for college students has grown into a…

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Why Google Business Profile is the Key to Local Search Success

In today’s digital landscape, local search has never been more critical for businesses looking to attract nearby customers. Google Business Profile (GBP), formerly known as Google My Business, is at the heart of local SEO, ensuring your business stands out…

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How to Build Your Social Media Marketing Strategy

Social media marketing has evolved into a cornerstone of modern business strategies. Whether you’re a start-up or an established brand, leveraging social platforms can help you connect with your audience, increase visibility, and drive growth. In this blog, we’ll address…

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Boosting Brand Visibility in Financial Services

In the highly competitive financial services sector, standing out is more vital than ever. Whether you’re a fintech innovator or an established global institution, having a memorable and trusted brand is non-negotiable. At Datum, with over a decade of experience…

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Print’s Renaissance: The Data Behind the Resurgence

For years, print media was overshadowed by the meteoric rise of digital platforms. However, the narrative of print being a “dying art” couldn’t be further from the truth. Recent studies and industry insights reveal a fascinating trend: print is not…

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The Art of Simplicity: Helping Your Brand Thrive in a Crowded Digital Space

In today’s digital age, businesses face an overwhelming challenge: the constant barrage of content vying for their audience’s attention. From social media posts to search engine ads, brands are competing in an environment that’s noisier than ever. But amidst this…

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The Smart Investment: How Retainers Maximise ROI

In the fast-paced world of business, efficiency and consistency are critical to achieving success. For small and medium-sized enterprises (SMEs) in Hertfordshire, managing marketing, creative, and digital needs while staying focused on core operations can be a daunting task. This…

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