For over 10 years, we at Datum have had the privilege of working with Champagne Bollinger, an iconic brand synonymous with luxury, tradition, and exceptional craftsmanship. From prestigious product launches to unforgettable PR events at places like Royal Ascot, The Grove, the Royal Albert Hall, and even movie premieres, our collaborations with Bollinger have always been rooted in creativity, innovation, and excellence.
This long-standing relationship recently led to one of our most exciting projects yet: designing and producing a series of bespoke retail window displays for Bollinger’s latest product launch, the Bollinger LGA 2015. This exquisite vintage champagne, which is entirely fermented in oak barrels, needed a window display to reflect its heritage, eco-friendly values, and the brand’s B Corp certification.
In this blog, we’ll take you behind the scenes of our design process, from concept to installation, and explore how we brought Bollinger’s vision to life across 12 prestigious retail outlets in London and beyond.
Bringing the Oak Barrel Heritage to Life
Bollinger’s commitment to traditional methods of production is embodied in their new Bollinger LGA 2015, a vintage champagne that undergoes its fermentation process entirely in oak barrels. To mirror this unique characteristic, Bollinger approached us with an idea: to create a window display that featured oak trees, symbolising both the oak barrels and the sustainability efforts that come with their B Corp certification.
Our design team immediately set to work, creating several visual mock-ups that would reflect the brand’s luxury aesthetic while incorporating eco-friendly materials. We decided to craft a series of oak trees for the window displays, with each tree made entirely from Swedboard fibre, a 100% recyclable and FSC-certified material with minimal CO2 emissions.
This choice aligned perfectly with Bollinger’s B Corp certification, which emphasises sustainability and environmental responsibility. Not only were we able to create a visually stunning retail display, but we also ensured that the materials used were in harmony with Bollinger’s environmental ethos.
Design Process: From Concept to Reality
To meet Bollinger’s vision, our design team produced a series of visuals and mock-ups to present a cohesive, luxury theme that would stand out in high-end retail environments. The graphic installation included:
- Eco-Friendly Oak Tree Sculptures: The central piece of the display was a tree made entirely of eco-friendly Swedboard fibre, symbolising the oak barrels used in the fermentation process of the Bollinger LGA 2015. These trees added height, depth, and elegance to the window displays, drawing attention to Bollinger’s rich heritage and commitment to sustainability.
- Podiums with Oak Effect Finish: Alongside the oak tree, we designed a series of podiums to showcase the bottles of Bollinger LGA 2015. Each podium featured an oak-effect finish, further emphasising the product’s unique connection to the oak fermentation process.
- Window Graphics: We incorporated stylish window graphics that highlighted the Bollinger logo and key details about the Bollinger LGA 2015, drawing attention to the product’s exclusivity and premium quality.
The Installation: 12 Locations, 2 Days
After the design process was finalised, it was time to bring the concept to life across 12 premium locations, including high-end retailers such as Amathus, Berry Bros, Lea & Sandeman, and various independent stores.
Our team worked efficiently over the course of two days, ensuring that each window display was installed seamlessly and to the highest standard. The result was a series of striking retail displays that not only enhanced the visual appeal of each store but also effectively communicated Bollinger’s brand message to customers.
These window displays became a focal point for passersby, drawing attention to Bollinger’s new product in a way that was both visually compelling and environmentally conscious.
The Power of Bespoke Retail Displays
This project underscores the value of bespoke graphic installations in retail environments. A well-designed window display can significantly elevate a brand’s presence, turning a retail outlet into an experience that resonates with consumers. For luxury brands like Bollinger, where storytelling and heritage are integral to their identity, the ability to communicate these qualities through visual design is essential.
At Datum, we specialise in creating unique retail experiences that blend design, craftsmanship, and sustainability. Our longstanding relationship with Bollinger is a testament to the power of collaboration, creativity, and attention to detail in delivering stunning, high-end results.
A Lasting Impact
The Bollinger LGA 2015 window displays not only showcased a new product but also aligned perfectly with Bollinger’s commitment to sustainability and craftsmanship. By using recyclable materials and eco-friendly processes, we were able to create a display that was as environmentally responsible as it was beautiful.
If you’re looking to elevate your brand’s retail presence with bespoke graphic installations, get in touch with our team today. Whether it’s for a product launch, an event, or simply to refresh your retail space, we’re here to help you create a lasting impression.
Contact Datum for Bespoke Retail Installations
Looking to transform your retail space? Contact us at Datum today and discover how we can elevate your brand with high-end, sustainable retail displays.
