As summer approaches and autumn trade shows loom, businesses and schools alike start gearing up for one of the busiest stretches of the calendar year: event season. Whether you’re preparing for an industry exhibition, a corporate conference, or an education open day, your event materials need to do more than just show up — they need to stand out.
At Datum, we know what it takes to make an impression. With decades of experience in creative, print, and digital services, we support clients across the commercial and education sectors with everything from portable stands and signage to direct mail campaigns and promotional materials. This blog will walk you through how to get event-ready, what assets you’ll need, and why planning ahead is the smartest move you can make.
Why Events Still Matter in a Digital World
In an age dominated by online engagement, face-to-face events remain a powerful way to forge meaningful connections. Events give your audience the chance to interact with your brand, see your offering in action, and ask real-time questions — something a screen can never quite replicate.
But with this opportunity comes competition. Your visual presence needs to reflect the professionalism, energy, and clarity of your brand. That means every banner, brochure, and pop-up stand must be on point.
Essential Print Assets for Your Event Toolbox
Whether you’re exhibiting at a trade show or welcoming prospective students, these are the must-haves for your event marketing suite:
1. Pull-Up Banners and Backdrops
- Durable, transportable, and visually striking
- Branded with key messaging and contact details
- Reusable across events and seasons
2. Leaflets, Flyers and Brochures
- Ideal for takeaway information
- High-quality finishes reinforce credibility
- Can be tailored to specific audiences or offers
3. Event Stands and Modular Displays
- Designed for impact and ease of assembly
- Built to last across multiple activations
- Available in a range of formats and sizes
4. Business Cards and Stationery
- Essential for networking
- Include QR codes linking to landing pages or portfolios
- Available with premium finishes like spot UV and embossing
5. Branded Giveaways
- From pens to tote bags, practical promo items get used and remembered
- Branded merchandise extends brand exposure long after the event
6. Signage and Wayfinding
- Especially critical for larger spaces or multi-room events
- Supports visitor flow and reduces confusion
Why Working with Datum Makes the Difference
Datum’s print and event services are fully project-managed, meaning you benefit from a single point of contact who oversees everything — from brief to delivery. We’re also ISO-certified for both quality and environmental standards, so your materials aren’t just impactful; they’re produced responsibly.
What sets us apart is our ability to combine creative design with seamless production. Our in-house studio ensures that your artwork is print-ready, brand-consistent, and built for maximum visual impact. And if you need help shaping your messaging or visuals, our creative team is here to support that too.
We work with leading commercial clients including Bollinger, Swatch, and Leica, as well as respected schools and trusts across the education sector. Whether your event is in Birmingham or Berlin, we’ve got the resources to deliver on time, on budget, and above expectation.
Don’t Leave it Too Late
Lead times can vary depending on the complexity and quantity of your assets, so early engagement is essential. Our advice? Book a consultation as soon as you have your event dates locked in. That gives us time to:
- Develop concepts
- Secure print slots
- Coordinate logistics
- Allow for any required sign-offs
The result? No last-minute panic, no costly express charges, and no corners cut.
Let’s Get You Ready for Event Season
From small-scale open evenings to high-profile trade fairs, we’ve helped hundreds of clients make the most of their event presence. If you want to take the stress out of preparation and focus on making connections, we’re here to support you.
Reach out today to speak to our team and see how we can elevate your brand this event season.
