In the fast-moving world of video content, having a strong brand and digital presence is non-negotiable. Blue Flag Visual, a fast-growing video production agency based next door to us in Sopers House, Cuffley, understands this better than most. Known for creating dynamic social media video content for a number of household brands, they’ve quickly become a go-to partner for high-impact, engaging content. At Datum, we’re proud to work alongside them on many client projects requiring compelling video storytelling.
So, when Blue Flag Visual approached us to help shape the next chapter of their brand, we were thrilled to bring our Creative and Digital teams together to deliver a full rebrand and a sleek new website. Here’s a look at how we collaborated to evolve their identity while setting the stage for ongoing growth.
A Modern Brand Identity with Motion at its Heart
Blue Flag Visual’s original branding no longer reflected the energy or ambition of the business. They needed a bold identity that would align with their forward-thinking ethos and resonate with clients who value creativity and professionalism.
Working closely with the Blue Flag team, we developed a new logo that visually nods to the digital space they occupy — a sharp, simple design built around the concept of a ‘play’ button. This clean, geometric shape communicates movement, clarity, and action — qualities that perfectly mirror the company’s work.
The updated logo is supported by a contemporary colour palette of deep navy, crisp white, and a vibrant digital blue that stands out on both screen and print. We also selected a modern, sans-serif typeface to maintain legibility and confidence across all platforms. The new brand guidelines document offers comprehensive guidance on logo usage, colours, fonts, and application examples — providing a consistent foundation for all future communications.
Building a Website That Works as Hard as They Do
With a new identity in place, the next step was to deliver a website that showcased their portfolio, told their story, and allowed them to manage updates independently. We designed and developed the new Blue Flag Visual site on SquareSpace — chosen for its user-friendly CMS, mobile responsiveness, and visual-led templates that work well for video-first businesses.
The result is a dynamic yet minimalist site that allows the content to shine. It features:
- A bold homepage banner to instantly communicate their specialism in video
- Client showcases and embedded reels to highlight recent work
- Clear calls-to-action that encourage enquiries and contact
- Mobile-first design with fast load times for social media referrals
We delivered the site fully optimised and handed over a tailored guide so the Blue Flag team could confidently make updates and post new projects with ease.
A Seamless Partnership Built on Shared Goals
What made this project special was the collaborative nature of our working relationship. Datum and Blue Flag Visual often team up on joint client work, particularly for education and commercial clients looking to enhance their campaigns with video. By understanding their values, tone of voice, and ambitions, we were able to create an identity that will grow with them.
It’s a great example of what we do best — combining strategy, creativity, and technical know-how to support client success. The rebrand and website project not only equips Blue Flag with the tools they need today but supports their long-term evolution.
If you’re thinking about a rebrand or need a digital refresh, whether for a new venture or an established business, our Creative and Digital teams are ready to help.
Thinking of evolving your brand or website? Let’s chat. Contact us at [email protected] or call 01707 251222.
