In an era dominated by digital channels, it might seem surprising to suggest that print marketing still has a place in the modern marketing mix. But at Datum, we’ve seen time and again how printed materials deliver impact, trust, and results for businesses in Hertfordshire. When integrated smartly with your digital strategy, print can do more than stand out – it can convert.
Why Print Still Matters
Print cuts through the noise. Unlike emails or social posts that can be easily swiped past or missed altogether, a well-designed leaflet or high-quality brochure demands attention. It engages multiple senses, giving your message weight and tangibility.
In Hertfordshire, where local reputation is everything, physical marketing builds credibility. It’s often the first touchpoint for residents discovering your brand. Whether it’s a flyer through the door in St Albans or a product booklet handed out at a Welwyn Garden City expo, print makes a lasting impression.
Print That Drives Digital
One of the most powerful ways to use print marketing is to connect it directly to your digital ecosystem. QR codes, unique URLs, and campaign hashtags can drive readers from paper to screen seamlessly. This means you can track engagement, conversions, and ROI with the same precision you’d expect from a digital-only campaign.
Example: Event Flyers with Digital Hooks
For a recent Hertfordshire-based property client, Datum designed a run of event flyers promoting a local open day. Each included a scannable QR code linking to a custom landing page. Not only did attendance increase, but web traffic spiked 72% during the campaign week.
Ideas for Local Businesses
Here are some practical ways Hertfordshire businesses are making print marketing work in 2025:
- Brochures for events: Professional, informative, and branded materials you can hand out at trade shows, networking events, or open days.
- Neighbourhood flyers: Target specific postcodes with seasonal offers or service launches. Great for trades, local services, and retail.
- Direct mail: Personalised print pieces sent directly to your ideal customers.
- Point-of-sale (POS) materials: Help your in-store or face-to-face sales team upsell or explain offers.
Each of these not only builds local awareness but can also direct people to your website, booking form, or social media profiles.
Real Results, Backed by Experience
Our print management service ensures your materials are delivered on time, on brand, and on budget. With over 30 years of experience in the print industry, we know how to maximise value for local clients. We use our network of suppliers to ensure quality at every stage – from design to delivery.
Example: Direct Mail for a Local School
When a leading Hertfordshire independent school wanted to increase sixth form applications, we helped produce a targeted direct mail campaign. The result? A 16% uplift in open evening attendance and a record number of online enquiries.
Print + Creative + Digital = Full Circle
What makes Datum different is our ability to blend all three pillars: Creative, Print, and Digital. We can design your materials, print them, and even create the digital landing pages they link to. This joined-up approach removes hassle and increases effectiveness.
By working with Datum, you don’t just get a supplier – you get a creative partner.
FAQs: Quick Answers
How can I measure the success of a print marketing campaign?
- Use trackable QR codes or unique URLs.
- Ask customers where they heard about you.
- Look for spikes in web traffic or enquiry form submissions.
What printed materials work best for small businesses?
- Flyers, postcards, business cards, loyalty cards.
- Seasonal brochures, POS signage.
Can I integrate print with my social media?
Absolutely. Include campaign hashtags, QR codes to your Instagram or Facebook page, or promote competitions tied to both print and social.
How long does it take to get print materials from brief to delivery?
Depending on the complexity, we usually turn around most print jobs within 1-3 working days. We’ll advise you clearly from the outset.
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