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Hands-on inspiration

Q&A with our Creative Director Marcus Wilson

The latest in our Q&A series is with our Creative Director Marcus Wilson.

What would you most like to produce?
I would love to be involved in a campaign for someone who was not afraid to set the trend rather than follow

What is your favourite film?
So many to choose from I don’t think I could pick just one

What is your favourite holiday destination?
I’ve liked everywhere I’ve travelled to. I would love to go to Japan though.

What is your favourite TV programme?
Currently it’s Game of Thrones

What is your favourite saying?
Have you got a sec (But it’s not said by me!)

What is your favourite album?
Hunky Dory

What would your top 3 dinner party guests be?
Hungry!

What piece of kit would you like to see invented?
Something to cure cancer would be pretty wonderful

What is the worst kind of media?
The misleading kind is very frustrating – but simple to avoid.

What is your dream job?
Somewhere with a real flight of fancy, like Pixar. My boys would love that too!

What are the Top 3 challenges your clients are currently facing?
– Finding that USP
– Marketing that USP
– Maintaining that USP

What does Cross Media production mean to you?
Cross Media means many things and that’s the point. Linear design/branding is just no longer cutting it, especially when your market place can be so far reaching and sometimes in the most surprising of places too. Our aim is to help you identify those, design for them, track them and keep the brand consistent throughout.

How do you think Datum differentiates itself from its competitors?
Datum judge themselves on how they can help a client – never by just getting the job done. There is a great team looking to take on new challenges every day and meet them all with the same enthusiasm whether it’s a blue chip, cross media campaign or the 20th revision of a business card!

How would you like to be remembered?
As a kind, unselfish man… that would be good a start

Life is…
…like a box of chocolates…. Ooo, there’s another good film!