Introduction
In the fast-moving world of digital marketing, keeping pace with ever-evolving platforms, algorithms and customer behaviour is a challenge. Whether you’re a business owner, marketing manager, or part of a school or trust looking to increase enrolment or stakeholder engagement, your digital presence plays a critical role in driving enquiries. But how do you know what’s working and what’s not? That’s where a free digital marketing audit from Datum comes in.
A digital marketing audit offers a clear, unbiased view of your current strategy’s effectiveness and highlights opportunities for improvement across all channels. This blog outlines what a digital marketing audit includes, why it matters, and how you can take advantage of Datum’s free audit to boost your results.
What is a Digital Marketing Audit?
A digital marketing audit is a comprehensive analysis of your online presence and marketing activities. It helps identify strengths, weaknesses, and missed opportunities. At Datum, our audit covers the following key areas:
1. Website Performance
Your website is often the first impression your audience has of your organisation. We evaluate:
- Site speed and responsiveness
- Mobile usability
- User experience and navigation
- On-page SEO and content structure
2. Search Engine Optimisation (SEO)
An effective SEO strategy helps you appear in relevant search results. Our audit examines:
- Keyword relevance and rankings
- Technical SEO (e.g. indexing, sitemap, errors)
- Metadata and schema use
- Backlink profile and domain authority
3. Paid Advertising (PPC)
If you’re investing in pay-per-click advertising, it’s essential to ensure your campaigns are converting. We assess:
- Account structure and targeting
- Ad copy effectiveness
- Quality Score metrics
- Conversion tracking and ROI
4. Social Media Strategy
Social platforms are a vital touchpoint for engaging your community or customer base. Our audit reviews:
- Platform usage and consistency
- Content engagement and reach
- Paid social campaigns
- Branding and tone of voice
Why Your Business or School Needs a Digital Marketing Audit
A digital marketing audit isn’t just for underperforming campaigns. It’s a proactive step for:
- Identifying what’s already working well
- Clarifying where to invest your time and budget
- Keeping your strategy aligned with your goals
- Benchmarking against competitors
- Increasing enquiries through data-led improvements
For schools, this could mean boosting open day attendance or sixth form applications. For businesses, it might be about increasing product sales or qualified leads.
How Datum Delivers Your Audit
Our audits are hands-on, strategic and tailored to your goals. We’ll provide you with a detailed report and walk you through our findings. You’ll receive clear recommendations and practical steps to:
- Optimise your current campaigns
- Improve website and SEO performance
- Enhance brand visibility across channels
Whether you choose to implement changes in-house or partner with us on an ongoing basis, we make sure you know where you stand.
Book Your Free Digital Marketing Audit Today
At Datum, we’re passionate about helping schools and businesses thrive through smarter marketing. By offering a free digital marketing audit, we aim to give you the clarity and confidence needed to grow. No hard sell. Just honest insight.
Contact our team today on 01707 251222 or email [email protected] to request your free audit. Let’s uncover the potential together.
