Celebrating Six Nations in Style: Champagne Bollinger at Twickenham
At Datum, we are proud to have been part of Champagne Bollinger’s incredible presence at this year’s Six Nations Rugby at Twickenham. As long-term creative partners of Bollinger, we were once again tasked with creating a memorable and luxurious brand experience, and this year, we took it to new heights.
A Partnership Spanning Over a Decade
Our partnership with Champagne Bollinger spans over ten years, working together on high-profile events such as the James Bond film premieres, Ladies Day at Ascot, and previous Six Nations events at Twickenham. Each year, we challenge ourselves to enhance the guest experience and ensure that Bollinger’s brand is represented with elegance, sophistication, and impact.
2025 was no exception — our mission was to deliver something bold, stylish, and aligned with the energy of the Six Nations Rugby event.
Creating a Captivating Video Experience
One of our standout contributions for this year’s event was a bespoke video production, capturing the essence of rugby passion and the iconic presence of Champagne Bollinger.
The video beautifully showcases the electric atmosphere of the England vs France match — a legendary rivalry that mirrors the strong connection between Bollinger and both nations. From crowds gathering in excitement to glasses of champagne being raised in celebration, the video seamlessly weaves together moments of anticipation, camaraderie, and the spectacle of the match itself.
Our creative team focused on bringing out the synergy between sport and luxury, capturing candid shots of the marquee, guests enjoying Bollinger, and the energy of the stadium.
The finished piece was proudly shared across Bollinger’s social media platforms, receiving fantastic engagement and strengthening their brand presence among rugby fans and champagne lovers alike.
Designing the Bollinger Marquee: A Premium Space for Premium Guests
Another key part of our work was the full design and installation of the Champagne Bollinger marquee at Twickenham. Working alongside our long-time event partner, Peachy Productions, we set out to reimagine and modernise the space to create an unforgettable guest experience.
The goal was to reflect Bollinger’s premium status and ensure that every guest felt immersed in the brand from the moment they arrived. From the initial concept to the final installation, every detail was carefully considered.
Key Features Delivered:
- Exterior Illuminated Signage, creating a stunning and welcoming entrance that set the tone for the event.
- A High-End Custom Bar, designed to reflect Bollinger’s luxury status and ensure seamless champagne service.
- Internal Champagne Bollinger Signage, echoing the brand’s sophisticated aesthetic and providing beautiful visual points throughout the space.
- A striking 3D Champagne Bollinger Blazon Crest, creating a bold focal feature and reinforcing the brand’s iconic identity.
The result was a refined, stylish, and inviting space that truly embodied the Bollinger brand and gave guests an unforgettable experience alongside world-class rugby.
Why Long-Term Partnerships Matter
Our decade-long collaboration with Champagne Bollinger is a testament to the value of trusted creative partnerships. By working closely together year after year, we’ve developed a deep understanding of their brand, their expectations, and how to deliver something fresh while staying true to their identity.
This is where retained creative partnerships really shine. By being consistently involved with a brand, we can offer proactive ideas, creative consistency, and seamless project delivery.
For brands looking to create consistent and impactful experiences — whether it’s through events, video, or digital marketing — retained creative, print, and digital services provide the continuity and expertise needed to build a lasting brand presence.
Looking for Creative Support for Your Brand?
Whether you’re an international brand like Champagne Bollinger or a local business aiming to elevate your presence, Datum’s creative, print, and digital teams are here to help. From bespoke video production to event branding, signage, and digital marketing campaigns, we work with clients across industries to bring their vision to life.
If you’re planning an event, launching a campaign, or simply need creative support to grow your brand, get in touch today and see how we can make it happen.
