Bringing a Brand to Life: Event Stand Design with a Twist
When Titchfield Media approached Datum to design a show-stopping stand for the Event Production Show (EPS) at London’s ExCeL, we knew it was an opportunity to create something truly memorable. The brief? To craft a space-themed, attention-grabbing event stand, with a playful nod to Titchfield’s ability to “invade” spaces for events — and what better concept than the iconic Space Invaders?
As specialists in OOH (Out of Home), digital displays, signage, large format print, and point of sale, Titchfield Media, part of the renowned Titchfield Group, wanted a design that would not only reflect their bold and creative brand but also engage visitors from across the events industry.
The Concept: Why Space Invaders?
The concept was born out of a clever play on words — Titchfield Media’s expertise in taking over spaces for events perfectly aligned with the classic video game Space Invaders, where the aim is to strategically “take over” the screen. We wanted to translate that same sense of fun, strategy, and boldness into a physical space.
From the outset, our goal was to create a retro-inspired stand that immersed visitors in the world of Space Invaders — while simultaneously showcasing Titchfield Media’s cutting-edge print and display capabilities.
Designing the Stand: Merging Retro Fun with Modern Expertise
Step 1: Creative Concept Development
We worked closely with Titchfield Group to develop the theme and stand concept, starting with 3D CGI mock-ups to visualise how the stand would look in the busy exhibition hall. Using our in-house creative team, we brought the Space Invaders idea to life, replicating the vibrant 1980s aesthetic — complete with pixelated graphics, neon colourways, and a bespoke retro typeface.
Step 2: Supporting Visual Assets
To reinforce the theme, we created graphic assets that blended retro gaming visuals with Titchfield’s branding. This included large format backdrops, arcade-style visuals, and supporting marketing materials that could also be repurposed for post-event promotions.
Step 3: Engagement & Interaction
No Space Invaders stand would be complete without a real arcade game! A fully working Space Invaders arcade machine was placed at the centre of the stand, encouraging interaction and creating a perfect talking point. Visitors could play the game, while onlookers watched a video showreel of Titchfield Media’s impressive portfolio of work — including OOH campaigns, point of sale, and digital displays.
Step 4: Marketing Materials & Leave-Behinds
We also designed a bespoke Z-fold leaflet, allowing visitors to take away a tactile reminder of the brand’s capabilities. Product material samples were available for touch and feel, giving attendees a full sensory experience of what Titchfield Media can produce.
The Final Stand: A Collaboration Brought to Life
Although we led the design and creative concept development, the final stand was produced and installed by Titchfield Media themselves, showcasing their exceptional production quality and reinforcing their ability to deliver high-impact displays.
The finished result was a vibrant, interactive, and visually stunning stand that perfectly combined creative design with practical production, standing out in the bustling EPS exhibition hall and drawing crowds throughout the event.
Why Creative Stand Design Matters for Events
In a crowded event space like EPS, first impressions are everything. An event stand isn’t just a place to exhibit; it’s an extension of your brand — and a key marketing tool for connecting with potential clients. A themed stand, like our Space Invaders concept, offers:
- Instant brand recall
- A talking point that breaks the ice
- Shareable moments for social media
- A clear demonstration of creativity and capability
If you’re planning a B2B trade show, B2C event, or experiential activation, stand design is one of the most critical investments you can make — and one that continues to pay off well beyond the event itself.
See More: Our Event Stand Portfolio
We’ve designed and produced a wide range of stands for clients across different industries — from playful and bold, to sleek and corporate. Explore our recent projects in our PDF page-turner embedded below to see more ways Datum can bring your brand to life at events.
Let’s Make Your Brand the Star of the Show!
Whether you’re looking to engage new audiences, showcase products, or build brand awareness, a creative, well-designed event stand is the way to do it.
