London is home to some of the world’s most talented graphic designers, shaping the visual landscape of brands, publications, and digital media. Whether pioneering new creative trends or redefining visual storytelling, these designers influence industries far beyond the UK. In this article, we highlight ten remarkable graphic designers in London, showcasing their work and impact on the industry.
Daniel Lee
Daniel Lee, the Chief Creative Officer at Burberry, has played a pivotal role in redefining the brand’s identity. With a background in luxury fashion design, his eye for branding and typography has brought a fresh take on traditional British fashion.
Andrea Gelardin
Andrea Gelardin is a creative director known for her work in fashion, music, and branding. Having collaborated with major global artists and luxury brands, her work fuses storytelling with powerful visual aesthetics. Portfolio
Ib Kamara
As the Editor-in-Chief of Dazed and the Art & Image Director for Off-White, Ib Kamara is celebrated for his bold and narrative-driven work in both fashion and graphic design. His influence on contemporary culture is undeniable.
Franki Goodwin
Currently serving as the Chief Creative Officer at Saatchi & Saatchi UK, Franki Goodwin’s expertise in advertising, branding, and digital design has positioned her as a leading creative voice. Portfolio
Nicola Wood
An Executive Creative Director at Ogilvy London, Nicola Wood is an award-winning designer known for her ability to transform brands through innovative design strategies. Portfolio
Jessica Walsh
Though based in New York, Jessica Walsh’s impact extends globally, with significant collaborations in London’s creative scene. As the founder of &Walsh, her agency is one of the few female-led design firms worldwide. Portfolio
Jon Contino
Jon Contino is a branding expert known for his unique fusion of hand-drawn typography and modern digital techniques. His work spans various industries, from fashion to hospitality. Portfolio
Timothy Goodman
A designer, illustrator, and author, Timothy Goodman is known for his vibrant and socially conscious work. His designs often incorporate hand-drawn elements that create an emotional connection with audiences. Portfolio
Felix Pfäffli
A Swiss-born designer, Felix Pfäffli has significantly influenced London’s design scene through his bold and experimental approach to typography and branding. His work is widely respected in the international design community. Portfolio
Peter Allinson
Peter Allinson, Head of Design at UKTV, has transformed visual storytelling in the digital and television industries. His work focuses on brand identity, motion graphics, and multi-platform design. Portfolio
Final Thoughts
London remains a hub of creativity, home to some of the most talented graphic designers in the world. From branding and typography to digital storytelling, these creatives are shaping industries and setting trends that influence global design. At Datum, we have a full-time creative team dedicated to delivering outstanding design solutions. However, we also believe in staying at the forefront of industry trends and collaborating with specialists on certain projects to bring fresh perspectives and niche expertise.
We have a strong network of freelance talent that we lean on for specific projects where specialised skills or additional creative input can enhance our work. If you are a creative director or a designer interested in working with Datum, we’d love to hear from you. Please visit our Careers at Datum page to explore potential opportunities.