As the events industry roars back to life, brands and organisers are seizing the opportunity to make bold, creative statements through print. At Datum, we’ve seen a sharp rise in demand for innovative event print solutions that not only capture attention but also support wider sustainability and brand experience goals.
In this blog, we take a deep dive into the top event print trends shaping 2025 — and how your organisation can stay ahead by integrating these into your event planning, whether in the commercial sector or education space.
Sustainability First
Eco-conscious printing is no longer a ‘nice to have’ — it’s a standard expectation. Clients are actively seeking environmentally responsible suppliers who can prove their green credentials. For Datum, this means offering recycled stocks, water-based inks, and FSC-certified materials as standard. More importantly, it means guiding clients through sustainable choices that don’t compromise on quality or impact.
Educational institutions and corporates alike are asking for eco signage, reusable event assets, and even carbon-neutral production. Datum’s ISO 14001 accreditation ensures every print job is delivered with the environment in mind.
Experiential Print
Print is moving beyond static banners to become an integral part of the immersive event experience. Think interactive walls, peel-away reveals, augmented reality (AR) print displays, and sensory materials. These creative formats invite attendees to touch, engage, and share — boosting dwell time and social amplification.
Datum is increasingly supporting clients with experiential print that blends creativity with technology. For example, integrating QR codes into fabric banners or producing textured vinyls that respond to heat or light.
Modular and Reusable Systems
Flexibility and cost-efficiency are key drivers for many of our clients. In 2025, modular systems — such as interchangeable panels, magnetic graphic walls, and collapsible stands — are enabling organisations to rebrand events quickly and reduce waste.
Datum offers a wide range of modular solutions ideal for roadshows, exhibitions, and school events. Our clients benefit from greater ROI as components can be refreshed without the need for full reprints.
Personalised and Localised Messaging
Whether for open days, recruitment fairs, or B2B conferences, print that speaks directly to its audience makes a bigger impact. This year, we’re seeing a surge in hyper-personalised content — tailored by location, demographic, or attendee type.
With variable data printing (VDP) and regionalised artwork, Datum can produce print that resonates more deeply. For education clients, this might include bespoke banners welcoming prospective students by name; for commercial clients, location-specific POS for local campaigns.
Sustainability Credentials Front and Centre
Yes, we’ve mentioned sustainability already — but it’s worth emphasising how prominently it’s being showcased. In 2025, organisations want their eco credentials visible: signage that explains material choices, accreditations like ISO 14001 proudly displayed, and QR codes linking to sustainability pledges.
Datum helps clients communicate their green approach as part of their event narrative. From branded recycling bins to displays made from repurposed board, we ensure your commitment is front and centre.
Seamless Integration with Digital
Event print is no longer standalone. It’s part of a seamless physical-digital journey — bridging tactile experiences with online engagement. Print assets now routinely include QR codes, social prompts, and links to microsites.
At Datum, we offer full campaign integration, ensuring printed assets align with your digital presence. Whether it’s a branded selfie wall encouraging hashtag use or a printed floor map linked to a live app, we make sure every element supports your wider marketing goals.
Statement Pieces
From giant cut-outs to 3D displays, brands are embracing print that dominates space and demands attention. In education, these might be large-scale mascots for student recruitment events. In B2B, it could be a dramatic centrepiece that encapsulates your brand story.
Datum’s creative team thrives on turning bold concepts into print reality — with in-house designers and expert production partners ready to make your vision pop.
Why Partner with Datum?
With over three decades of print experience and a forward-thinking studio team, Datum brings unrivalled expertise to your event. Our end-to-end service covers everything from concept and artwork to production, delivery, and installation — freeing you to focus on the event itself.
We’re trusted by global brands and leading educational institutions alike, delivering quality with a conscience.
Whether you’re planning a nationwide exhibition or a local school open evening, let’s make your event unforgettable.
Ready to print smarter in 2025?
Call us on 01707 251222 or drop us an email to [email protected] to find out how our event print services can elevate your next campaign.
