In the fast-paced world of design, branding, and content creation, inspiration can often come from unexpected places. One platform leading the way in this creative evolution is TikTok. While often seen as a channel for dance trends and viral challenges, TikTok has quietly become a hub of artistic innovation, where designers, illustrators, animators, and creatives share their processes, insights, and passion.
At Datum, we regularly turn to social platforms to keep our creative thinking sharp – and TikTok continues to surprise us. Below, we’ve pulled together a list of 10 TikTok creators who consistently inspire us. Whether you’re a marketer looking to energise a brand campaign or an educator seeking creative engagement for students, these accounts are a goldmine of fresh thinking.
1. @87shots – Urban Visual Storytelling
A master of moody tones, sharp compositions and cinematic storytelling, 87Shots is a photographer whose reels feel like short films. He captures cities in motion and offers clever editing tips, making this a go-to for visual thinkers.
Why follow? For creative approaches to framing, lighting, and movement.
2. @rosaillustration – Empowering Digital Illustration
Rosa fuses bold design with socially relevant messages. Her work ranges from punchy typography to whimsical linework — all with a clear message.
Why follow? For strong brand voice inspiration and storytelling through visuals.
3. @kymagination – People-First Photography
Kymagination shares behind-the-scenes glimpses of creative shoots in public spaces. You’ll pick up tips on engaging with real people and improvising during shoots.
Why follow? For creative confidence and people-focused composition ideas.
4. @roxypaints – Mural Process + Big-Scale Thinking
Roxy’s content shows her working on massive murals — from concept to completion. It’s a useful insight into scaling ideas visually and physically.
Why follow? For understanding how branding can live in large spaces.
5. @yk – On-the-Go Photography Hacks
With quick tips and tech hacks for smartphone photography, YK offers solutions that don’t require big budgets or pro gear.
Why follow? For real-world applications of visual content creation.
6. @mc__monster – Time-lapse Illustration and Ink Work
With hypnotic, high-speed illustrations, this creator showcases the art of line, pattern, and texture. Their use of analogue tools brings something tactile to digital platforms.
Why follow? For texture inspiration and meditative creative rout
7. Julie Wieland — @juliewdesign
Julie shares practical design resources such as free icon sites, portfolio tips, and workflow advice aimed at designers balancing creativity and productivity.
8. @lugidesign – Branding & Freelance Design
Lugi’s UK-based design studio shares breakdowns of branding projects, logo systems, and client presentations.
Why follow? For insights into pitching, presenting, and creating brand identities.
9. @mattchessco – Pop Art Meets Motion
A cross between Warhol and motion graphics, Matt’s content shows bold, energetic artwork taking shape before your eyes.
Why follow? For bold colour choices and engaging visual rhythm.
10. Kohi Design — @kohidesign
Serena of Kohi Design combines playful, relatable design content with genuine resource sharing — fonts, typefaces, design jokes, tool hacks.
What will you gain by following these creators?
- Better awareness of creative trends across media and formats
- Practical tips for content creation, brand storytelling and visual design
- Inspiration for how to pitch, present, and structure creative ideas
- A broader toolkit for both educators and marketers looking to engage audiences visually
FAQs: Quick Answers
What makes TikTok useful for creatives?
- Short-form tutorials
- Process-based content
- Easy trend discovery
Are these creators suitable for education settings?
- Yes. Most offer clean, skill-focused content perfect for schools and colleges.
Can businesses benefit from this content?
- Absolutely. Brands can repurpose similar formats for their own campaigns or use the trends for inspiration.
Does Datum use social-led creative thinking?
- Yes. We actively draw from trends across social media to keep client work fresh, timely and engaging.
Working with Datum: What’s the Value?
Clients who partner with Datum benefit from:
- A creative studio that understands the pulse of online trends
- Strategic use of social content in branding, print and digital
- Cross-sector experience (education + commercial)
- End-to-end delivery: from concept to campaign
We don’t just observe inspiration – we translate it into action.
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