At Datum, we understand the critical importance of an integrated marketing approach for businesses of all shapes and sizes. In this blog, we’ll share our insights on how blending creative, print and digital strategies can create a cohesive marketing plan…
In the digital age, where marketing platforms and channels are constantly evolving, schools face the challenge of balancing creativity with compliance. Ethical marketing is not just a legal obligation, it’s a commitment to truthful, respectful and responsible communication. In this…
Establishing a consistent and effective marketing strategy is often the key to long-term success for a business. For SMEs seeking a reliable and flexible marketing partner, the retainer model presents a multitude of benefits. Let’s explore how a retainer model…
Reaching your school’s audience is both a challenge and an opportunity. Schools must communicate with a wide range of stakeholders – from current and prospective students and their families to alumni, prospective staff and the wider local community. Let’s explore…
Somewhat unbelievably, we’re approaching the end of the first quarter of the 21st century, and the digital landscape continues to evolve at pace. It presents both challenges and opportunities for Hertfordshire companies but staying ahead in digital marketing is key…
Having a strong online presence is crucial for any school – for the majority of families, online research will be an important element of their search for the right school for their child. The online landscape is constantly evolving, making…
