Are school magazines still relevant in a world where the latest school updates and news are available on the school website, social media channels or regular newsletters emailed directly to parents’ inboxes? In a word, yes. These publications, brimming with…
Finding fresh inspiration is crucial for fostering creativity and innovation. At Datum, we believe in drawing from a diverse array of sources to enrich our design projects. From the serenity of natural landscapes to the bustling energy of online communities,…
In the ever-evolving landscape of graphic design, artificial intelligence (AI) tools are revolutionising how designers create, conceptualise, and execute their ideas. From automating mundane tasks to sparking creativity for complex projects, AI is reshaping the design world. At Datum, we’re…
In a crowded educational landscape, standing out is not just a goal – it’s a necessity. The key to differentiation lies in innovative branding strategies that not only attract attention but also make a lasting impression. How can your school…
At Datum, we understand the critical importance of an integrated marketing approach for businesses of all shapes and sizes. In this blog, we’ll share our insights on how blending creative, print and digital strategies can create a cohesive marketing plan…
In the digital age, where marketing platforms and channels are constantly evolving, schools face the challenge of balancing creativity with compliance. Ethical marketing is not just a legal obligation, it’s a commitment to truthful, respectful and responsible communication. In this…
